The ratings for the Premiere of "Marvel's Agent Carter" (hereafter referred to as "Agent Carter") are in - and the results are good, not great.
According to "Forbes":
Agent Carter’s premiere only managed to score a rather standard rating of 6 million viewers overall and a 1.9 in 18-49.
According to TVLine:
Marvel’s Agent Carter‘s double-episode premiere on Tuesday night averaged 6.9 million total viewers and a 1.9 demo rating, improving on Agents of S.H.I.E.L.D.‘s most recent tallies (5.3 mil/1.7) and giving ABC its best rating in the two-hour time slot since November 2013.
According to "Variety":
“Marvel’s Agent Carter” opened to decent but unexceptional ratings for ABC on Tuesday night, placing second to the strong “NCIS” shows on CBS and outperforming most of this season’s “Agents of SHIELD” numbers, but losing steam in its second half.
Nearly 16 months after Marvel’s “Agents of SHIELD” opened to blockbuster ratings (4.7 rating in 18-49, 12.1 million viewers overall), the limited series “Agent Carter” did a 1.9 rating/6 share in adults 18-49 and 6.7 million viewers overall — a rating that tops all but the premiere episode of “Agents of SHIELD” this season. Nobody expected the newcomer to match those “SHIELD” numbers, but a 1.9 for a heavily hyped premiere is rather middling.
“Agent Carter” lost some young-adult viewers as it progressed, starting with a 2.0 rating for the first two half-hours (strong for ABC in the time period) before slipping to a 1.9 at 9 p.m. and a 1.7 by 9:30. The rating for the final half-hour is the same delivered by the fall finale of “Agents of SHIELD.”
Based on a supporting character who appeared in the “Captain America” movies, “Agent Carter” will regularly air at 9 p.m., filling the “Agents of SHIELD” timeslot for the winter.
CBS won Tuesday behind “NCIS” (2.8/9 in 18-49, 19.5 million viewers overall) and “NCIS: New Orleans” (2.5/7 in 18-49, 17.4 million viewers overall) — the top two shows of the night in demos as well as total viewers. Both shows matched their season highs in 18-49, with “NCIS” drawing its largest overall audience in nearly a year.
In the night’s 10 p.m. hour, CBS’ “Person of Interest” (1.7/5 in 18-49, 10.0 million viewers overall) tied in 18-49 with NBC’s “Chicago Fire” (1.7/5 in 18-49, 6.7 million viewers overall), with the former falling off sharply from its lead-in while the latter spiked from its own. ABC’s “Forever” (1.1/3 in 18-49, 4.9 million viewers overall) remained a distant third and didn’t seem to get any bump from “Agent Carter.”
According to "Entertainment Weekly":
Agent Carter, Marvel’s latest synergistic super-hero venture, had a somewhat sluggish premiere in the ratings Tuesday night.
The Captain America spin-off starring Hayley Atwell in the title role delivered 6.9 million viewers and a 1.9 adults 18-49 rating. That’s down 60 percent from the series premiere of Marvel’s Agents of SHIELD in 2013, though up 12 percent from SHIELD‘s current season average. ABC points out that this is the two-hour time slot’s best ratings in more than a year, yet one would expect a bigger pop for a well-known title with the Marvel brand. Worrisomely, Agent Carter‘s ratings gradually declined during its two-hour premiere, starting with a 2.0 and concluding with a 1.7 during its final half hour.
Agent Carter scored fairly good reviews from critics, however, so perhaps numbers will improve, or at least remain steady — coming in second place to CBS for the night isn’t a terrible position for ABC to be in.Interestingly, Carter‘s demo number matches The CW’s recent record-setting premiere for its Tuesday night D.C. Comics-based super-hero series The Flash.
I do feel the number the numbers for "Agent Carter" are a little lower than I expected for a program that was so heavily promoted, features a known character from the Marvel Cinematic universe and was obviously hoping to attract more female viewers.
However, two hours in January might have been a lot for people to commit to live.
Also, finishing second behind the "NCIS" juggernaut is hardly cause for shame or alarm.
Furthermore, the fact that most people actually think the show is pretty good - it received an A- from TVLine for example - may mean it grows it's audience in the coming weeks. At the very least, it means ratings should remain steady.
What do all of you think?