Let it not be said that Warner Bros. isn't a crafty entertainment company. We're talking about the guys who stretched 7 Harry Potter books over a decade and pretty much invented the modern young adult book adaptation genre.
So they probably know what they're doing if they decide that the first global teaser trailer for Batman vs Superman: Dawn of Justice (arguably their only "sure thing" of a franchise in the cards) needs to be a trailer for the somewhat less promising Jupiter Ascending.
Don't get me wrong, I'm fully aware that there are fans of Jupiter Ascending who aren't still mad at the Wachowski brothers.
If the goodwill toward those guys was a venn diagram that included Speed Racer, the Matrix sequels, Jupiter Ascending and the last half of Cloud Atlas, then you get a decent slice of fans.
But let's say you're not a fan of Jupiter Ascending based on the trailer alone, and you weren't planning on seeing it when it comes out a month from now. Will you still go see it just to watch a trailer that will be free on the Internet a day later, or even that night?
I suspect Warner Bros. thinks so, or they're at least just putting the two together for some spirited co-marketing.
There's nothing wrong with that, and it makes perfect sense if you're the guy in charge of all of these big budget action movies trying to figure out how to get fans of Batman onboard for a movie no one's heard of unless they watch way too much MTV.
I don't have high expectations for Jupiter Ascending. The premise boggles me simply because it reads and flows exactly like a young adult book movie, even though it's actually an original screenplay from the guys who made The Matrix happen.
I sincerely hope I'm way off and that it's just the trailer being misleading. In fact, I really want [Jupiter Ascending](movie:267863) to be a surprise hit, if only because I can't handle the death of a character played by Sean Bean again.
And to be fair, the only other movies I could watch that weekend are Seventh Son and Spongebob: Sponge Out of Water — two movies I still can't believe are being released to the public.
And yeah OK, if the movie is enough like this...
...then we may end up loving it in spite of the "meh" story.
But enough of my unpleasant negativity. I want to know from you...
Would you pay to watch "Jupiter Ascending" just for the chance to be one of the first to see a trailer for "Batman vs Superman: Dawn of Justice?"
Source: Screen Rant