Say what you will about Marvel, but they always manage to elicit strong reactions in people, both good and bad. Very rarely will you see a bit of promo from the Marvel machine that is met with a "meh" and shrug, and last week's release of the [Ant-Man](movie:9048) may have provoked the strongest response yet.
The trailer was originally released in an "ant-sized" version, which some people praised as being a genius move, and others (myself included) aggravated that the miniscule size made it impossible to watch without blowing up into a blurry, full-size version.
But as it turns out, this tricky spin on the trailer release paid off, because the Ant-Man trailer numbers were, according to Entertainment Weekly, even bigger than what last year's [Guardians of the Galaxy](movie:424073) scored with its own trailer release - and we all know how that turned out.
How many views has it snagged? An eye-popping 29 million since its debut last Tuesday during [Marvel's Agent Carter](series:1119765), that's how many. And keeping in mind that they're counting views from Tuesday on, then that's not even accounting for the people who watched the tiny-sized trailer before Marvel released the official, full-sized version. In fact, Marvel confirmed that it was one of its most highly-viewed trailer debuts ever.
That's a lot of eyeballs anticipating a film that has been mired in more public doubt than any other Marvel Studios film. And while trailer views are certainly no indication that a film will crush it at the box office, the initial reactions and millions of repeat views show that fans probably shouldn't be writing this film off as Marvel's first flop just yet.
29 million. My brain's still trying to wrap itself around that number.
What did you think of the Ant-Man trailer?