With Sony still reeling from a devastating hack that leaked emails and resulted in one of the biggest PR nightmare of recent times, they've managed to stay frustratingly silent about Spider-Man, which is possibly their biggest property. But could recent developments point to a strategy for dealing with the beloved web-slinger?
Corporations as big as Sony aren't the kind to sit still or go without a plan for too long. And the ongoing will-they-won't-they negotiations with Marvel over Spider-Man remains firmly in the land of rumor for the time being. So it's quite possible that a recent social media development is showing Sony to be testing the (international) waters for the Sinister Six[Sinister Six](movie:1274281)and answering the question everyone has been asking: "Do they really have plans for The Amazing Spider-Man 3?"
The above Facebook post is making the rounds and it looks to be some brilliant, completely inexpensive viral-style marketing for Sony and their proposed Sinister Six film. That movie is being shepherded by Drew Goddard, and we could very well take this mysterious ad as a sign that development on The [Sinister Six](movie:1274281) is going well.
With [The Amazing Spider-Man 3](movie:671279) currently slated by Sony for 2018 and The Sinister Six for 2016, it looks like a smart bet that Sony could be playing "let's wait and see". If The Sinister Six does well, could we be looking at a Drew Goddard managed Spidey Universe? That's a Sony plan that actually makes complete sense to me. They're not going to give up on their superhero properties - they just need to find the right person to organize them.
Drew Goddard is the kind of name that holds tons of geek cred. He's a former teammate of Joss Whedon and getting him involved as on overseer of their superhero's the way Whedon is for Marvel would generate levels of excitement that Spider-Man fans haven't had since Sam Raimi was attached to the previous incarnation. Just imagining this scenario is sending off all sorts of tingling Spidey senses.
If next year comes around and The Sinister Six is the blockbuster it has every right to be, I wouldn't be surprised if Sony pushes Goddard right into The Amazing Spider-Man 3. Or better yet, The Spectacular Spider-Man, give Donald Glover the job and let's pretend this Amazing stuff never happened.