Staying on target, "American Sniper" holds the #1 spot for a 2nd week in a row earning another 64.4 million and now hitting the 200 mil mark! Strong lead in making its way north of 300 mil. New at #2 is "The Boy Next Door" with 15 mil and just as expected too. Holding at #3 is "Paddington" with 12.4 mil and so far decent legs post-holiday. Drop to #4 is "The Wedding Ringer" with 11.6 mil and losing steam fast. Rounding up the top 5 is "Taken 3" with 7.6 mil and will definitely fall short of 100 mil cume target.
New movies that did not make the top 5:
Coming in at #7 is "Strange Magic" with only 5.5 mil and well below all expectations. Not a great time for animated films perhaps with all the award titles going strong? Appearing at #9 is "Mortdecai" with only 4 mil and well below all expectations as well. This comedy did not deliver on any laughs despite the pedigree of talent associated with it.
New movies next week:
Three new films this coming week, hopefully will break up the box office a bit but we shall see. With about 1500 screen is "Black or White" and looks OK but will probably land in the low teens to open. Up next is "Project Almanac" with about 3000 screens and could do pretty well with a lot of special effects. Might hit north of 15 mil. Finally "The Loft" with almost 2000 screens and this thriller might surprise some folks for this time of year. Potential close to 20 mil to open.
*numbers sourced by Box Office Analyst