This year's Super Bowl commercial price tag was an unbelievable $4.5 million for 30 seconds of screen time. How insane is that? Some entire movie productions don't even cost that much. But nonetheless, it's still prime real estate for movie trailers to debut and the exposure and buzz a film can generate during the game is hard to put a price tag on.
Most studios decided to fork over the dough and we saw new trailers for such upcoming movies as (links-o-rama!): Tomorrowland, Jurassic World, Ted 2, Minions, Seventh Son, Terminator Genisys, The SpongeBob Movie: Sponge Out Of Water, and Kingsman: The Secret Service. One of the biggest surprises for unannounced trailers was for Furious 7 - but this year is perhaps most notable for what we didn't see.
Two movies, perhaps the two biggest of the year, that were long rumored to have a new Super Bowl trailer up their sleeves were [Star Wars: Episode VII — The Force Awakens](movie:711158) and [Batman v. Superman: Dawn of Justice](movie:711870) with the second Star Wars Episode 7 trailer even being confirmed by some to be focused on the classic characters of Han, Luke and Leia. Sadly, neither of these movies decided to take the Super Bowl up on their $4.5 million offer. Nor did they go the reduced price, 15 second style route that Hot Tub Time Machine 2 did.
What's intriguing is that Warner Bros didn't have even one movie lined up for a Super Bowl spot. With so much on the line for Batman v Superman, it would seem like even the ginormous amount of $4.5 million would be a small price to pay to get 30 seconds of Zak Snyder's special brand of slow motion footage from the film out there for fans and the internet to spend the next few months picking apart frame by frame.
A few seconds of Ben Affleck putting his cowl on and hopping into the Batmobile, a sideways glance from Superman before he launches into the sky and a reveal of Jesse Eisenberg's bald Lex Luthor head is all you would really need to satiate the masses for the time being. If you can get a split second of Gal Gadot in her Wonder Woman outfit you might just be able to hear the collective nerd-gasm across the country.
Or those squeals of joy you hear throughout the nation could have been from the sight of Harrison Ford once again behind the wheel of the Millennium Falcon as Han Solo. Again, it wouldn't take much more than 30 seconds for Disney to get in a short glimpse of our original trio as well as a friendly roar from Chewie, a beep-boop from R2D2 and end the thing with C3PO saying, "Oh my!". Indeed...
So will it be February 22nd and the Oscars then? It is the obvious next best chance to see an event movie like Batman v Superman or Star Wars debut a new trailer. I'm not much of a gambling man, but if I were making the odds they'd look something like this...
Batman v Superman teaser - 4:1
Star Wars Episode 7 trailer featuring Han Solo- 9:1