ByKat Bacon, writer at
Head of Community: [email protected] Author of this bio. Available to purchase on Amazon now!
Kat Bacon

Hey Creators! Recently some of you have expressed an interest in learning about our process of publishing on Facebook. I can break this down into 3 general areas of interest:

  • What type of content do you promote?
  • Who writes your status updates?
  • How do I get featured?

As valued members of the Moviepilot team, it's only fair that you get an inside scoop into the world of publishing; the what, why and how when it comes to Moviepilot and Facebook.

What type of content do you promote?

This is a common question amongst our creators, and a valid one. And I can answer it with another question, the one we ask ourselves each time we publish an article: Is this shareable and engaging? Basically, 'would I share this with my friends'? This is what drives the content we feature on our social pages, and our staff's job is to write articles that fulfil these two very important criteria. Where once upon a time we would simply share a straight-up news piece, these days we are always searching for that 'something extra' that makes our version stand out from the rest. Here is an example from one of our Creators: Tim Gonzales

  • The News: Andrew Garfield won't be Spiderman
  • Shareable Content: 5 Reasons Freddie Highmore SHOULD Be!

The difference is simple; rather than simply sharing a story that will likely be regurgitated all over the internet, we add something unique to re-purpose it for our audience. A fan cast is an excellent example of how to add something new and engaging to a news story.

We have a variety of different formats that we use to help us achieve this every day. If you'd like to learn more about how you can use them too, we're always happy to share these with you!

Who writes your status updates?

Our status updates can sometimes be a divisive subject, and one that we at MP are constantly addressing, evolving and shaping to suit our audience and our growing social media voice. As many of you might know, we have 14 Facebook pages, and more than 30 million likes across the board. Who manages these pages? Our small but dedicated publishing team schedule upwards of 130 posts per day, and each individual post needs to be 'pitched' to the readers.

Answer: We run 14 Facebook pages, each with a different tone and voice. Our job is to keep the readers on these pages engaged, so we focus on the most interesting and shareable element in every article to entice them to view it.

The aim of a publisher is to bring traffic to their website and engage the readers without misleading them. Our goal is to bring as much attention to our creator posts as possible, and that means we need to engage the readers and maintain our traffic. We know from years of practise and trial and error what clicks with our fans, and what falls flat. We also work very hard to be upfront AND maintain an air of mystery on our pages.

How do I get featured?

One common issue that is raised amongst our creators is the question of 'timeliness'.

Answer: There are a number of factors we take into account when more than one person shares a similar article.

Here is our basic checklist:

  • Is it shareable?
  • Did they add something new to the story?
  • Did they credit the original source?
  • Is the title engaging?
  • Has it been self-checked for spelling and grammar?
  • Is it well formatted? (great images, poll, headings etc)

I must stress that we don't operate on a 'first come-first served' basis. So instead of trying to be the first to post something, try to be the most unique. Just to put it into perspective, we have over 20,000 creators right now, and more than 1,000 posts per week. We're pushing hard to feature more creator content every day, which is why it's more important than ever that everyone has an understanding of the way we operate as a publisher.

We're always open to suggestions, but take our word that our Creators are at the core of our decisions, and we hope you continue to do amazing things with Moviepilot. As always, your Community team is on hand to answer any questions you might have about this; feel free to comment below or shoot me an email: [email protected]


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