Ecto Cooler was a product tie-in with the cartoon series The Real Ghostbusters, based on the 1984 live-action film, Ghostbusters. Hi-C struck a deal in 1987 to promote the series by developing a drink. Expected to last only as long as the series, the drink was successful beyond expectations and continued after the series’ 1991 cancelation to be produced for more than a decade. The Ecto Cooler box featured The Real Ghostbusters character Slimer, as did the commercials.
Slimer left the box sometime around 1997, but Minute Maid did not discontinue the product until 2001, at which point it was renamed Shoutin’ Orange Tangergreen. Slimer was replaced on the packaging by a similar-looking blob of lips. The product was still noted as Ecto Cool on many store receipts. In 2006, Shoutin’ Orange Tangergreen was renamed Crazy Citrus Cooler. In 2007, Crazy Citrus Cooler was discontinued.
Apparently, Hi-C’s current ‘Orange Lavaburst’ flavor bears a striking resemblance in taste to Slimer’s fabled citrus punch. Could this be Ecto Cooler in disguise again… Some say yes and some are unsure. All in all Hi-C Ecto Cooler is a legend in the juice box world and a mystery.
Now with the new Ghostbusters coming out. Should Hi-C bring back Ecto Cooler for the fans and new generation to try? Would it still sell well even if the movie does not do well in theaters? For me I think it would be a smart move to bring back Ecto Cooler. For one, the fans would be all over it and kids would wanted it cause of the Ghostbusters.
Plus think of commercials that could come out. You could have one of the new Ghostbusters. Going to a store asking for Hi-C Ecto Cooler but they have ran out. Then someone can tap her on the shoulder and give her one. That person can be one of the original Ghostbusters. That is just a rough draft idea but you get the the point.