ByJohn Carter, writer at
Critics tell you what's broken. Fans tell you what works. I'm a movie fan.
John Carter

In a word... Yes. This may very well be the greatest marketing manoeuvre in the history of cinema. Even with all the incredible universe building and character development over at Marvel (including Spider-man swinging over) the two most recognizable superheroes on Earth without question are still Superman and Batman. Having the two of them in a movie together is dynamite. But having them fight each other as part of [Batman v. Superman: Dawn of Justice](movie:711870) is next-level genius. All of the comic book fans have been waiting for this since 1986, and all of the non comic book fans will be asking the same question, “Now, why exactly would they fight each other?” But we know the answer. Heck, we know that the question is completely backwards. You should be asking, “How could they possibly not fight each other?”

From a marketing standpoint it is brilliant. The last two Batman movies were both billion dollar endeavors, and [Man of Steel](movie:15593) made $668 million. When you think about what the two of them might do together… well… you might be talking Avengers numbers then. Adding the other superheroes is a no-brainer. Aquaman, Cyborg, and [Wonder Woman](movie:45787) are an easy fit. Introducing them in this film saves the need for extra marketing tying them to the DC cinematic universe. When people leave the theatre after watching BvS they will know exactly whom the other relevant superheroes in this universe are. When the trailer for Wonder Woman and Cyborg hit the web everyone will have already made the connection. It does however put a lot of pressure on this one film to properly represent every character, but Zack Snyder knows how to do that (just check out Watchmen).

From a story telling standpoint this has some great advantages. I love these two characters, but I love them the most when they are in the same story. They bring out the best and worst in each other. They truly are the yin and yang of the superhero:

Nuh uh... you didn't
Nuh uh... you didn't
  • Superman uses hope to rally heroes.
  • Batman uses fear to intimidate villains.
  • Superman has ultimate power, yet he is able to draw people together.
  • Batman has no powers, but he is more feared than anyone else in the universe.
  • Superman's weapon is morality.
  • Batman's weapon is manipulation.
  • Superman is hero because he is a god who became a man.
  • Batman is a hero because he is a man who became a god.

So again I ask the question, “How could they not fight each other?” For how ever much they are able to relate to each other they are equally (if not more so) able to hate each other for what they stand for and how they came to be.
As for overcrowding, I am not worried at all. Avengers, Watchmen, all of the X-men movies… None of these movies were overcrowded, and they had way more heroes and villains.

Mmmmm... That's a 10.
Mmmmm... That's a 10.

In fact, [X-Men: Days Of Future Past](movie:203942) did a wonderful job adding an extra character (Quicksilver), giving him relevance, and making him memorable. I like to think that is how the others in Batman vs Superman will likely be utilized. Maybe I am wrong, but I fully trust Snyder.


Is now the right time?


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