Why is Helena Bonham Carter naked and why is she passionately embracing a giant tuna fish?
Well, because she is raising awareness for over-fishing, obviously.
Speaking of her mission, she urged that:
"We all have a responsibility to try and return our world to the next generation in the state we inherited it in, not worse [...] It would be a sad thing if in our dotage we'd be describing a tuna fish to our grandchildren like we do a dodo today."
Posing with 27kg of fish in support of the Blue Marine Foundation, a charity that raises awareness for marine reserves to protect endangered species, Bonham Carter joined a string of high-profile figures who have also bared all with the creatures of the deep to attract attention to the campaign.
Yet for the British actress, it wasn't so much the nudity that was the problem.
"I'm actually very phobic about fish so when Greta asked me to be photographed naked with a 27kg tuna I was more worried about touching it than getting my kit off [...] Having said that, I conquered my fears and by the end of the morning we'd truly bonded. He will be my Valentine."
Check out the fishy images below and tell me what you think!
Well, I guess sometimes to get your point across, you just have to straddle a tuna.