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Oscar Sunday and also extreme bad weather in most of the country could be some of the reasons the box office was a bit down this week. Hanging on to the #1 spot is "Fifty Shades of Grey" with a huge drop-off and earning another 23.3 million. It has passed the 100 mil cume but it will continue to be a very fast burn. Bumping up to #2 is "Kingsman: The Secret Service" with another 17.5 mil and will likely cap out just shy of 100 mil. Holding steady at #3 is "SpongeBob Movie: Sponge Out of Water" with an extra 15.5 mil as it continues along. New at #4 is "McFarland, USA" with 11.3 mil and close to expectations. Rounding off the top 5 is "The DUFF" with 11 mil and this will likely be a fast burn at the box office. This also was pretty close to expectations.

New movies that did not make the top 5:
Just one this week as the sequel "Hot Tub Time Machine 2" shows up at #7 with only 5.8 mil. Slightly below expectations but it was also missing one of the key stars from the first film. This will also be another fast burn as well.

New movies next week:
Just two new movies this coming week as I am sure once the award winners are announced later this evening, they will re-occupy screens out there in theatres. First up is "Focus" starring Will Smith and will hit over 3200 screens. Some good reviews should help this hit the 20+ mil mark. Next is the suspense-horror film of "The Lazarus Effect" which sounds decent. About 2500 screens and could hit the mid to high teens. Honestly this film should have waited a couple more weeks for when the Spring Break season hits for potential better numbers.

*numbers sourced by Box Office Analyst


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