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Adjusted for Daylight Saving Time yet? Does not look like the box office did. New at #1 is the sci-fi drama of "Chappie" with only 13.3 million to open. Well below expectations despite positive reviews. Slight drop to #2 is "Focus" with another 10 mil and struggling along. New at #3 is "The Second Best Exotic Marigold Hotel" with 8.6 mil. A little below expectations but still a good number for this semi-wide release. Holding on to #4 is "Kingsman: The Secret Service" with an extra 8.3 mil as it closes in on the 100 mil mark and should get it in a day or two. Rounding off the top 5 is "The SpongeBob Movie: Sponge Out of Water" with yet another 7 mil as it continues the climb and should hit 150 mil cume sometime tomorrow.

New movies that did not make the top 5:
Just one this week in a surprise box office upset. In at #10 is "Unfinished Business" with only 4.8 mil, well below all expectations and did not even leave the starting gate. I guess now is not the time for R-Rated comedy films.

New movies next week:
Two new movies this week as some school's start their Spring Break. Up first is "Cinderella" with just over 3600 screens and could hit mid to high 50's. Industry projections have it a bit higher though. This could pull in a strong female audience which can sometimes be hard to determine. Up next is "Run All Night" with around 3200 screens and could hit around 10 mil. Looks like Liam Neeson has officially been typed-cast as a skilled former agent/hitman/assassin who is running out of time to save someone or everyone.

*numbers sourced by Box Office Analyst


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