The 'Walt Disney Pictures' logo isn't new to anyone, and for the most part we tend to overlook it. But recently Ethan Jones uploaded a fantastic video to Youtube that outlines the evolution of the Disney logo in the last thirty years.
Not only have I not been paying enough attention to these logos to pay respect to the animators who have worked so hard on them, but I've also been missing out on how cool some of these are! Sure, they've caught my eyes over the years, but seeing each animator's creative take on the logo all in one video is pretty cool. Check out Jones' work below:
If seeing the logo evolution unfold through video isn't quite your cup of tea, here are all of the artistic iterations of the 'Walt Disney Pictures' logo below:
1. The Black Cauldron
Prior to The Black Cauldron, Disney films used to be introduced by cards reading "Walt Disney Presents." Any films from before The Black Cauldron that use the familiar logo above had it added after the movies were first released.
2. Toy Story
This logo was used again for all of the Pixar movies up through Ratatouille.
3. I'll Be Home for Christmas
4. Inspector Gadget
This logo has been reused since, largely for live-action movies like the first Pirates of the Caribbean movie.
6. Recess: School's Out
7. Atlantis: The Lost Empire
8. Snow Dogs
9. Peter Pan II
10. Cinderella II
11. Lilo & Stitch
12. The Country Bears
13. The Jungle Book II
14. Piglet's Big Movie
15. The Lizzie McGuire Movie
16. George of the Jungle II
17. Teacher's Pet
18. Home on the Range
19. Mickey's Twice Upon a Christmas
20. Ice Princess
21. Lilo & Stitch II
22. Chicken Little
23. Bambi II
24. The Shaggy Dog
25. The Wild
26. Pirates of the Caribbean: Dead Man's Chest
Starting in 2006 with Pirates of the Caribbean: Dead Man's Chest Disney moved from using the standard silhouetted castle to a new, computer-animated logo, and they haven't gone back since.
26. The Santa Clause 3
After the summer of 2006, animators only became more creative and expressive with the Disney logos attached to their films and began making further changes to the new logo.
28. Bedtime Stories
29. Race to Witch Mountain
30. Tron: Legacy
32. Pirates of the Caribbean: On Stranger Tides
33. The Muppets
In 2011, The Muppets movie was the first to drop the "Walt" and "Pictures" from the logo. The logos since have switched to using just 'Disney.' To be honest, I didn't even notice this change until watching this video!
35. Oz the Great and Powerful
38. Into the Woods
What do you guys think of this evolution of the logo? Do you like the artistic freedoms that animators are allowed today, or do you think the logo should have been left the same? Either way, there's no question that Disney hires some of the best and brightest people around, because the quality never falters.
I guess now we just have to wonder what Disney will do with the Lucasfilm logo for [Star Wars: Episode VII — The Force Awakens](movie:711158). Will they choose leave it alone like they have with Marvel, or decide to put a bit more of their brand on it? I'm excited to find out!
Huge thanks to Ethan Jones for putting so much hard work into this video and helping us all learn more about, and appreciate, some of the Disney animators!