Tinder has truly taken the world by storm as one of the most ubiquitous and easily accessible quick-dating apps out there. It seems only right for Sci-Fi film [Ex Machina](movie:8171) and it's marketing executives to utilize that technology to promote the film.
In a tricky test of sorts, "Ava" has been listed as a potential match on the app during the SXSW Festival in Austin, Texas, and countless people have been matching with her, only to be trolled and then subsequently led to an Instagram page promoting the film.
"Ava" is actually actress Alicia Vikander, who plays the seductive android in the film. Check out the picture she used for the stunt. She's obviously gorgeous so I'm sure a few of her matches were pretty bummed out when they realized she wasn't human.
The bot would ask questions like "have you ever been in love?" along with "what makes you human", and it eventually directs the person to their Instagram page.
So, now we see movies advertising on Instagram and Snapchat - here we have Tinder. What's next? I guess anything you can do to get the word out is a good move. And there's a lot of people looking for matches at SXSW during the festival... very cool idea. Kudos to Ex Machina.. I think that probably worked as long as they didn't truly turn off any angry Tinder users who felt duped!
What would you do if you matched with Ava, only to find out she was fake?
(Via: The Guardian)