ByTim Horton, writer at Creators.co
Business Development Manager at Universally Speaking. @TimHortonGame | Email: [email protected]
Tim Horton

All of your favourite Nintendo characters will soon be available to you on a Next Gen platform. But what exactly are they planning, what's NX'T for Nintendo?

Nintendo have confirmed that they are releasing a Next Gen gaming device next year. Codenamed the Nintendo NX, Chieftain Satoru Iwata has stated that he intends Nintendo to provide gamers with a "brand new concept".

Nintendo have made it extremely clear that this new device will be a dedicated gaming device, dedicated to the console market, this project will be working separately to the recent mobile gaming announcement.

Nintendo's evolution
Nintendo's evolution
"Because now we have decided on how we will make use of smart device, we have come to hold an even stronger passion and vision for the dedicated video game system business than before." - Satoru Iwata

Nintendo aim to keep this project extremely well hidden from public view probably until E3 2016. The merger with tech giants DeNa is certainly a move in the right direction for Nintendo, the Wii U was failing to impress the stakeholders and investors with profits for the machine dwindling rapidly since the release of the Xbox and Playstation next gen consoles.

Nintendo
Nintendo
“As proof that Nintendo maintains strong enthusiasm for the dedicated game system business, let me confirm that Nintendo is currently developing a dedicated game platform with a brand-new concept under the development codename NX. It is too early to elaborate on the details of this project, but we hope to share more information with you next year.” - Satoru Iwata

The move to partner DeNa and branch into mobile gaming is a vital step in order to secure the results needed for the NX machine. Smartphone gaming profits roughly $30bn (£20.3bn) per year and with such gaming credentials like Mario and Zelda this is easy money for Nintendo to get hold of. This cash injection will appease the investors and jump start the NX hardware project.

Nintendo
Nintendo

DeNa have said that working with Nintendo they have the potential to topple the market leaders in mobile gaming. The belief is that by creating smartphone specific titles that incorporate the best of the Nintendo gaming ethos, they can easily attract 100 Million players per day.

“The game should attract a huge range of people. We wanted to get a huge audience like Candy Crush, like 100 million users. We wanted to create something with that kind of DAU [daily active user] base." - DeNa boss, Shintaro Asako

One of the closest rivals will be Candy Crush which attracts an impressive 93 Million daily players. DeNa plan to get a Nintendo title out on mobile devices by the end of this year. Could it be Mario? Zelda? Whatever they come up with it is sure to be an extremely popular release across the board. Whether or not they are entirely free-to-play is yet to be confirmed but heres hoping.

Nintendo
Nintendo
“I think with the strong IPs Nintendo has, and the strong game operation expertise we have, I don't think we're dreaming [about reaching] 100 million DAU," he said. Mobile gaming is our core business, and we definitely wanted to be the No. 1 mobile gaming company in the world. We've wanted to be a dominant player," - Asako.

There is unfortunately no more information on Nintendos NX hardware project but we will be bringing you all the latest as and when we get it in. For all the latest gaming news and pre-release features hit that Follow button now. Find us on Facebook and our content writer on Twitter.

Nintendo
Nintendo

What Nintendo games do you want to see on your smartphone? Comment below..

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