UPDATE / EDIT: I've digged up more information and evidence, clearly exposing them in the lowest section. The original article goes as follows:
Well, I have to come up and say: THAT TRAILER WAS AMAZING! Yes, it was: explores the themes to be exposed in the movie; introduces us to the titular characters in an incredible way; introduces us to characters that we didn't see but heard... It really is, overall, a great piece of marketing.
Now, there were Easter Eggs in the trailer. Yes, there were. But not in the mainstream way you could say of an Easter Egg. Usually, you don't need to have Batman level detective skills to find these Easter Eggs. But there is one, so BIG that it hides in plain sight...
"It is not the way you may think it is, but it is what you always wanted."
"Batman v Superman: Dawn of Justice" is scheduled to theatrically release in March 25th, 2016. Yeah, it kind of is a long way there. 343 days away, as today. Now, I have a question that apparently nobody has asked and gone unnoticed:
Why on Earth would Warner Bros. release a 2min 6secs trailer of a movie that is ALMOST A YEAR AWAY???
This MEANS EVERYTHING. You will understand shortly.
"Avengers: Age of Ultron" is, probably with Star Wars, the most anticipated film of this year. Who doesn't want to see that movie? The first was quite meh, but after "Captain America: The Winter Soldier" I will give it a shot. Now, do you remember when did Marvel release a 2 min trailer for Avengers: Age of Ultron? October 22th, 2014.
When is Avengers getting its release? Two weeks away: May 1st, 2015.
What's the time difference? 7 months and 9 days.
Avengers: Age of Ultron had equal anticipation by Marvel fans. Marvel wanted to make Avengers 2 the big blockbuster it is going to become. They started with a full trailer (of 2 mins) 7 months before the release.
"Ok, at first that doesn't say anything, right? I mean, I don't care whatever does Marvel with their properties... Why would I ever care about that now?"
It is a wild, wild, wild guess... But I could bet that "Batman v Superman: Dawn of Justice" is getting released THIS YEAR, sometime between October/November.
Hold it! What are you talking about?
Yes, I know. Warner said the movie is happening in 2016. Even the trailer says that.
But again? Why would Batman v Superman release a trailer of 2 mins so far away? That has no sense at all. I really disregard in the reason "you have to show something because the hype will die with time". The hype of a movie like this doesn't die with time, especially with an awesome trailer like the one we all saw!
The first footage of Man of Steel was released over a year before it's release. It was a minute and a half long, but with barely any footage, very criptic and secretive. You can see it below:
Warner should have done a teaser trailer before an actual trailer. This BvS 2min 6 secs trailer IS ALMOST a full trailer. This doesn't have any sense, at least at first glance.
I expected a teaser trailer similar to the video above. Very cryptic and almost revealing nothing, but we got way more than that. This is no ordinary piece of marketing. This has more behind it than we actually know and only infer.
This Batman v Superman trailer is no teaser, is a Trailer #1.
I am almost completely sure Batman v Superman is coming this year...
...and I think I have proof!
Dwayne Johnson was asked at the Oscars about how the Shazam movie was getting along and... see it for yourself:
Well, the Shazam movie may be coming earlier than predicted? The Shazam movie that is coming in April 5th, 2019? How earlier could that be?
Does this mean that Warner Bros. is moving its schedule forward, including Batman v Superman? We don't know yet, but sure it seems to be that way. I think that Warner Bros. or Zack Snyder (the movie's director) could say something during the San Diego Comic-Con, which is kind of the place to do such important announcements, specially regarding these highly anticipated movies.
Warner needs to release that movie as soon as possible. Kevin Tsujihara, Warner Bros.' chairman, commented back in March 4th, 2015, that there were more intents to hack into Warner systems than ever before. And not only that, but he is uncertain of the his defenses can always keep the hackers at bay.
Could you imagine how catastrophic would it be for the Batman v Superman movie to leak? How many potential billions of dollars will be lost for Warner? The box office would be strong still, but not as intended.
If the movie is already done/finished (well, actually the only thing missing is the soundtrack, but everything else is done)... Why don't you release the movie this year? I know they want all the possible box office they can get, but franchises like Fast & Furious proved that a hit can come from any release date if the anticipation is well justified. Furious 7 has made 1 billion as today. Batman v Superman could make a billion even if released in October/November of this year.
The sooner Warner Bros. releases that movie, the better for all of us.
UPDATE/EDIT: Some few past/recent examples!
Well, thanks to some people on the comment section, I've given myself the task to bring similar examples of blockbusters with marketing campaigns with releases of around 6 MONTHS before the release date:
1. Fantastic Four (the 2015 reboot).
First trailer officialy released: January 27th, 2015.
Release date: August 7th, 2015
Time difference: 6 months.
2. Jurassic World:
First trailer officially released: November 25th, 2014
Release date: June 12th, 2015
Time difference: Approx. 7 months
First trailer officially released: January 6, 2015.
Release date: July 17th, 2015.
Time difference: Approx. 6 months.
...and the most important of all examples:
4. Man of Steel
Trailer #2 released in ( being #1 considered by WB the one in the original article): December 11th, 2012.
Release date: June 14th, 2013.
Time difference: Almost exactly 6 months.
This is the most important of all because of the similarities with the BvS trailer. It follows the same concept (exposure to themes, characters, etc.).
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