ByKit Simpson Browne, writer at
Writer-at-large. Bad jokes aplenty. Can be gently prodded on Twitter at @kitsb1
Kit Simpson Browne

Now, the recent release of a pretty darned epic full trailer for Ant-Man may have gone some way to restoring public confidence in the imminently-arriving miniature superhero picture - but the suspicion still seems to be lingering that this could, finally, be the movie where Marvel's spectacular box office run comes to an end.

It is, after all, a movie about a guy who shrinks. To the size of an ant.

Now, sure, for comic book fans, there's a whole lot more to it than that - not least the fact that he's evidently super strong when shrunk down, which is always helpful - but to the average movie-goer? It's still a tough sell...

...Even with a trailer that good.

Which makes it pretty fortunate, I guess, that Marvel seems to really know what it's doing when it comes to marketing.

Meet Ant-Man's Newest Billboards

Yup, that's right...

They're that small...

Which may actually be a very special, previously unknown, level of marketing perfection...

Now, sadly, the billboards - which were spotted by a number of intrepid Redditors over the past few days - have so far only been sighted in Australia, but they sure seem to give the impression that Marvel not only gets the uphill battle that Ant-Man faces, but has a plan in mind to solve it.

A plan which, thankfully, involves awesome miniature versions of things, and not world domination.

What do you reckon, though?

via ScreenCrush


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