As we all know, the superhero burnout is coming, and it will be the Apocalypse when it happens (see what I did there, with X-Men: Apocalypse)
But overloading the genre could lead to a burnout of historic size, possibly putting the genre back in the C-List of genres
The Burning Question is: HOW CAN WE AVOID THAT?
Here is 5 Ways to avoid it:
1. Diversify inside your genre
As we all know, two of the most critically acclaimed movies in the MCU are Captain America: The Winter Soldier and Guardians of the Galaxy.
Why was that?
Aside from the amazing directorship and casting (motherf***ing ROBERT REDFORD!!!), they each had a different tone then the average superhero film.
Captain America: The Winter Soldier was a fantastic mix of Political Thriller and Superhero/Sci-Fi that we all know and love. This obviously attributed to it's success because it attracted more viewers.
If you diversify, adding more genres inside the film, you can stray away from the superhero burnout by making it fit inside a different genre as well.
That way, there won't be a genre because they won't all be superhero films.
It will still attract viewers by being under the superhero "tent pole", but will be a different flavor of film then the generic superhero film.
It seems like Marvel is heading this way, with Ant-Man being similar to 21 Jump Street (at least that is what I picked up in the trailer), Doctor Strange having some horror elements with Scott Derrickson, Daredevil being a more dark and gritty show, and Guardians being more out there, strange and funny while being similar to a space epic of the 80's, which also had a burnout.
2. Don't Overload The Slate
Out of all the Superhero based films, there are 32 films coming in the next 5 years. And, there are only 2 confirmed for 2020 and 4 for 2019. 2017 will have 8, which sounds like it will be the average from there on. That is the maximum, if not over that. If you want to find out more, click http://www.newsarama.com/21815-the-new-full-comic-book-superhero-movie-schedule.html (I don't know if that linked or not. Oh well.)
We can't have more and more and more per year, because then people will be stuck choosing between one or the other, because most people can''t go to 3 movies a month.
To avoid that, change up when it is released too, diversifying between all 4 seasons, and...
3. Don't follow the Summer Blockbuster formula
The Summer Blockbuster.
Everyone knows it. If you haven't noticed, it is declined (i.e. Transformers: Age of Extinction)
Many superhero films have followed the template, and that leads to failure 50 percent of the time.
So don't follow it. Think outside the Toy Box.
To quote the great Stan Lee, "'Nuff Said"
4. Always Have an Endgame
If anyone has watched a Marvel movie, you know what I'm talking about.
Their Phases are an important examples.
I know this one is probably gonna be controversial, but here goes:
The Avengers films showcases an end to the films leading up to it, "assembling" many plot lines started in it.
You can't wrap up everything, so you just choose a couple to continue through the next phase (i.e. Civil War, te divide between Stark and Rogers starting back in Avengers( Genius Billionaire Playboy Philanthropist))
If your films aren't successful, ave an end game so you can reboot or soft reboot (that's how I envision Apocalypse) your franchise, and keep making money
5. CAST RIGHT (including directors)/ Compromise
You need to cast right to have a successful film. Who knows if the MCU would've gotten off the ground without RDJ.
Sticking with the Iron Man comparison, you also need to choose the right directors. If they are not willing to compromise with you, and you won't compromise with them, it is not a good fit. You want to make a good film, you need to ave one vision, and an actor ensemble that fits it, too.
6. Appeal to fanboys/girls
Again, 'Nuff Said.
If you don't appeal to fanboys, you will lose a substantial amount of your viewrs, box office cash, and spotlight putting-in.
I know the last few weren't as developed, but I didn't feel I needed to
On that note
DON"T SPOIL THE FILM IN YOUR MARKETING
That is all I have to say about that^
Thanks for reading!
Tell me what else needs to happen to avoid it and I will add it