The thing about the Fifty Shades of Grey phenomenon is that you'll either be one of the legion of fans who love it already... or you'll eventually crack and watch it just to satisfy your curiosity.
I started out in the latter group and am now eagerly straddling the borderline between the two - but certainly keen to see what more dark delights Christian Grey has in store for us.
Check out the brand new teaser trailer for Fifty Shades Darker...
We see Christian (Jamie Dornan) getting dressed up
Mirrors seem to be a recurring motif throughout the franchise, with Anastasia literally looking at herself, and through her gaze the enigmatic Christian is gradually revealed.
Christian Grey dons his iconic masquerade mask
I think it's great for fans of the series that the movies are paying close attention to the imagery of the novels. From Christian's trademark tie on the cover of the first book to the masks of the second, Fifty Shades Darker, the branding is strong and clear...
As Christian puts on his mask, the colors change...
... changing to Fifty Shades of Grey, and the tone shifts to something a little more edgy. At the end of the first Fifty Shades movie, we saw Anastasia Steele (Dakota Johnson) storm out of Christian's place, enraged that he pushed her limits. Now, both Anastasia and the viewer must answer the question posed by both the trailer and Christian Grey himself: