A recently published survey at Exstreamist.com revealed that age has a lot to do with how loosey goosey some of us are with our passwords.
For those aged 18-29, about half of those who subscribe to a streaming service will share their passwords with at least one other person. Compare that to only 23% of those aged 50+.
It makes sense in a modern economy where millennials flock to various sharing services that allow others access to their apartments, kitchens, cars and more, that naturally this sharing philosophy would involve giving out their SVOD passwords as well.
So why the decrease between ages? A lot of the people who responded to the survey had a few interesting things to say as to "why" they share their passwords. Most of the answers were following along the lines of "I share with a friend who doesn't have any money" or "My boyfriend and I share an account but we don't live together." Most interestingly though was that most streaming services were used as some sort of bargaining chip with friends. In other words, the survey showed that most people end up trading account logins with one another. In other words, If I have a Hulu Plus account, I'm going to use that login to get access to someone else's HBO Go login and then perhaps a Netflix login from another friend.
The survey found there were actually very few "freeloaders," instead most folks were willing to trade one account for another. Notice how only 15% of responders to the survey declared they don't pay for any services:
Most younger people that responded also mentioned they weren't worried about these services cracking down on password sharing anytime soon either, while this fear heightened among older responders. This certainly affects the willingness to share a password among peers.
It will be interesting to see what the plan is among these SVODs to maximize profits through more account subscriptions but without limiting their market reach. It likely isn't a bad thing that many people share their passwords as there is no better way to spread the word about the content on these services than to give people access to the library. In other words, it feels as if these services are pretty confident that people who use someone else's password will eventually become paying customers, meaning it's likely best to not upset them in the short term by revoking their access.