Activision Blizzard says the way it makes and sells games is rapidly changing, and it's all about the Internet.
In its fiscal first-quarter earnings report Wednesday, the company behind popular military shooter franchise Call of Duty and the fantasy game World of Warcraft said that, despite drops in both sales and profits, it's following a plan to shift sales to the Internet, which now account for a record $3 out every $4 the company rings up.
"The transition to digital continues to drive our business," said Activision CEO Bobby Kotick during a conference call Wednesday.
The 11-year old World of Warcraft game is one of Activision's best known and longest-running active games. That has helped executives see the value in creating titles of all types that operate less as products burned onto physical discs and played over a short time to living titles, regularly expanded and updated over time.