A while back MOVIEPILOT touched upon a interesting subject, the gender roles heavily antiquated in all major figure distributors. This question was raised when people noticed that neither Black Widow or Scarlet Witch had any figures. To be fair Scarlet Witch now has 2 and so does Black Widow, but why the wait? This was my question when the first Avengers movie had figures coming out at Walmart and they had every character on the team (yes for all you Hawkeye haters, EVEN HAWKEYE) got a premium 6 inch Marvel Legends figure. All, except for Black Widow, I had to wait until Captain America: The Winter Soldier for my Black Widow figure in my favorite scale.I believe this incapsulates the issues with the major toy industries. Take Quicksilver, one of my favorite Avengers and X-Men related characters. He plays a quintessential role in the new hit movie Avengers: Age Of Ultron, not to give anything away, but when I walked out of the theatre I thought he and the Vision stole the show the way Tony and Bruce did in the first film. And how many figures were made you might ask, not counting Minimates, who consistently defy the issues I have by adding every character to the figure count equally, and Funko, who are more of a novelties manufacturer than anything else (though they notably continue to try
,The Vision 1
As someone who loves cinema and grew up as a fan of these characters it is almost an insult that they wouldn't even try to make figures for a demographic that clearly exists. I was talking to my father today and even he went on about The Vision.
It seems that if you fall under these groupings you are going to have a crap time of it trying to get a figure made of you,
GROUP 1: People of authority.
It's no secret that children have issues with authority, just ask any substitute teacher. But I find it difficult to believe no kid wants a Nick Fury figure that they aren't likely to choke to death on. To be fair Hasbro did make a Marvel Legends three pack for S.H.E.I.LD characters but one, it is exclusive to Toys R Us (also known to some parents as the place hard earned money goes to die) and two, it's $54.99, to put it in perspective not many kids have that money and not all parents are willing to spend it (or have the disposable income to). This is fairly understandable though, so moving on.
Group 2: Women
Once again to be fair, we did get a Marvel Legend of the comic version of this character and are getting on of the movie Black Widow, but a movie Scarlet Witch would go famously with my Marvel Legends collection. anyway, this isn't my topic to speak on go to this link if you want to read more on the subject (personally I'm firmly Group C)
Group 3: People of colour.
All jokes aside where is my Marvel Legend of Falcon, a main character in CATW and a supporting one in AOU? He is literally the first african- american hero of comics! He was respectfully played by Anthony Mackie as well.
I already have issues as a male of colour in this country without race misrepresentation in action figures being one of them.
Group 4: Being more obscure than Wolverine.
From what I've learned obscurity doesn't sell. It's treated as some sort of cardinal sin. Ever since X-Men I realized that the movie going audience love familiarity wrapped in a tender blanket of nostalgia. This is one reason why this movie did so well, thanks to the 90's series. So honestly if these movies didn't roll along I would understand since to the Average Joe or Jill, Quicksilver is a clothing company. But they did, so where's the Quicksilver love?
Please tell me what you thought of this article. If you love Quicksilver like me, tell me. Thanks for reading!