What in a trailer generally makes you excited for something? Is it exciting music? Upcoming footage or the promise of huge narrative events? Or is it FLYING SERPENT MONSTERS! Because apparently, this is how Hannibal Season 3 is being marketed in Korea!
Now lets try to avoid claims of "oh those wacky Koreans!" and just appreciate what a joyous and inventive trailer this is. Can you even call this a trailer? Most of this seems completely fabricated, like when videogames are promoted using pre-rendered cutscenes, only I'm totally cool with it!
We start off with Hugh Dancy looking sad because of course we are. I'm pretty sure the working title for this show is "Hugh Dancy looking sad". Only here, he's so sad he's CRYING BLOOD! Then the tear falls from his face and we see it's not just a tear it's also A SKULL!
Now I've heard that culturally, skulls are used to symbolise death, so I think I might know what they're getting at here. I may even hazard a guess that someone might actually die in Hannibal Season 3. Crazy, I know!
Suddenly, we're on the road with Hannibal, riding a motorbike at a frankly irresponsible speed. Then again he is a cannibal, so I'm not sure why I'm judging him for that. It seems, as visually detached as it is, this trailer is still keeping with the theme of Hannibal being on the run, and Will Graham globe trotting to track him down.
You can tell Hannibal is on the run from the law because of the GIANT SECURITY CAMERAS! Or maybe Season 3 is just taking place in London. Who knows?
The trailer gets a little normal for a second, adopting the tried and tested pounding drums against flashing shots of characters model. It also appears that Eddie Izzard is back as Dr Abel Gideon. This show just can't seem to get rid of him.
Then this woman who I'm guessing is Lady Murasaki literally shoots Hannibal and his bike out her rifle. I tried to decipher what kind of metaphorical significance this might have, then I gave up. It seems this trailer is more to visualise the enthusiasm of a fan than to actually convey what will happen in Hannibal Season 3. And that brings us to the giant flying snake in the room.
I love this! This image is so clearly the show forgoing the process of combining images from the completed season to convince you of how awesome it is, and instead just creating it's own. What does the scary sky serpent mean? Nothing. But scary sky serpents are cool, and so is Hannibal Season 3! Compare this to the equally compelling "Bride of Hannibal" promo, and you see the stark differences between how the east and west market entertainment.
While liberties are taken with the music, images from the finished product are still taken to make a neat point with the tone. This is quite different from AXN's CGI heavy promo that is basically a cartoon. AXN also does a much better job of showcasing Mads Mikkelsen's amazing hair.
Look at that! It's like something out of a Schwarzkopf commercial!
I would say the Korean AXN trailer is much more akin to an anime opening, where the images don't reflect the actual show so much as they are a visual metaphor for how much fun you're about to have. That, or Hannibal Season 3 will actually include giant hands growing out the ground and huge snakes trying to eat motorbikes. In which case, BRING ON JUNE 4th!