There is no disputing Atlanta's rise to film production glory. Georgia's incentives for filming in the state have been incredibly successful, and now, thanks to wonderful publications like The Wall Street Journal, we are known by clever witticisms such as "Y'allywood."
Does Atlanta have the clout, though? The sophistication? The talent? The resources? Can we sustain this influx of culture and money? Well, if you want to run with the big dawgs, you can't piss like a pup, and Atlanta's puppy-like pissing days are far behind us.
Although Atlanta has only become well known as a filmmaking mecca in the last few years, the entertainment industry has been here for decades. For example, almost twenty years before The Walking Dead came to Senoia, a bright-eyed kid by the name of Edward Furlong was in town to star in the cinematic masterpiece that is Pet Sematary II (for the record, it was already spelled wrong before it got to Georgia).
Major television heavy Ted Turner created an entertainment empire here, too. CNN is based in Atlanta, as is Cartoon Network, and The Weather Channel. I won't even get started on the massive phenomenon that is Tyler Perry; the point is that this is not any small-time, redneck operation we have down here.
When it comes to creating the actual sets and locations where things are filmed, Atlanta is more than competent to fulfill the needs of producers. In fact, there are a growing number of businesses catering to the entertainment industry in the area of set design and production alone, and they are streamlining the process to get filmmakers what they want and need.
Local artist Marlan Yoder will have one of his pieces, Room With A View, appear in the upcoming feature film The 5th Wave, starring Chloe Grace Moretz. His work was made known to producers through, and made available by, Action Artwork Rental.
Action Artwork Rental is an agency that provides "cleared art" to studios and production companies. Traditionally, acquiring art to be used in a scene would entail locating suitable pieces, contacting the artist, getting the rights to use the art, and transportation of the pieces. Action Artwork Rental utilizes the talents of local artists to amass a collection of images available for use without the hassle of pre-clearing permissions.
One of the things that has troubled the growing entertainment industry in and around Atlanta is the shortage of people qualified to work on productions. One of the things that has troubled artists in and around Atlanta is the lack of opportunities for exposure. Action Artwork Rental has created a method of alleviating those troubles for everyone involved.
Action Arwork Rental works directly with artists to procure an image of original artwork. The artist sets the rental fee, and retains 90%. Production companies have a virtual warehouse from which to choose, and AAR provides high quality prints available in a number of different sizes.
There is no worry about damaging the original artwork, or about the logistics of transporting it, reducing the risk and cost to filmmakers. Additionally, with Action Artwork Rental, local artists benefit directly from the process, both monetarily and professionally.
In short, EVERYBODY WINS!
All artwork featured in this post is available through Action Artwork Rental.
If you have any questions about Action Artwork Rental, you can contact Carey Hall at (404) 622-3044, or via their website www.ActionArtworkRental.com.