Netflix Inc. declared on Wednesday that it going to revamp a fresh user interface for all its subscribers across the world in the coming month. As per TechCrunch, which reported the news first, various users have already been allowed with the updated version of Netflix interface, which shows that the new interface rollout has already started.
Earlier, Netflix Inc. had given an indication of its coming outlay in March during Mobile World Congress, which was held in Barcelona, Spain. The latest interface is quite similar to streaming giant’s mobile version, and other famous media streaming companies’ services, like Roku. This specifies that Netflix aims on providing the same experience to users on mobile, tablet, desktop and television sets.
A protruding latest feature of the new interface is that the users will be shown big thumbnails of shows of Netflix under diverse categories. However, a scroll over the large list of content is not required anymore.
When users chose the thumbnail by clicking on it, they are presented with more information related to the show, and are provided with the option to add the particular episode to their Watch lists. In the present version, users are required to click on a smaller more info option, in order to get more information to the similar version. While, most of the users have shown enthusiasm regarding the new development by Netflix, as they believe it is expected to do browsing much faster than before, while some of them argued about the development and of the view that they will see less thumbnails. Recently, users demand to see more content on a single screen was raised.
As per the report published by TechCrunch, a patch was introduced during the start of the this year by the name of ‘God Mode” that helps the users to see all the movies and TV shows on a single screen. It is significant to note that the latest interface is the initial update for the Netflix desktop version in the past 4 years.
In another news, Topeka Capital Markets increased the target price on Netflix to $723 from $604, while reaffirmed its But rating. The sell side company also raised its earnings per share estimates for streaming giant company in fiscal year 2015 and 2016.
The street is resolutely bullish on stock of Netflix. As per 44 analysts having coverage on company, 25 gave Buy rating, while 14 of them assigned Hold rating to the stock. The twelve month mean price objective stands at $575.17.