ByMark J. Guillen, writer at
Iflix, known as the Asian Netflix, eyes to beat Netflix in its own game.

Netflix Inc.’s entry in the Australian region has been successful. Prior to its official launch date, the company had more than 340,000 users subscribed to the entertainment offering services through VPN access.

Since the first day of its launch, the company has imposed great threats to all local established business of online video content service providers or pay TV cable providers. It is believed that despite not being named as the best platform but it is one of the best in the region and the company is constantly working to ‘cut the cords’ of viewers in every region.

In short, Netflix is known as the best online streaming service provider. It already made rivals even before entering in the country, such as Presto, Stan, Foxtel, etc., started to launch more service prior to the launch and till now, in order to give Netflix a tough competition. However, the streaming giant knows how to handle competition.

Apart from this, the company might be seeing a new competitor in the market in the upcoming days. As analysts report, “HE’S the bright, young, Aussie entrepreneur who’s amassed a staggering fortune.”

A person named, Patrick Grove, who is a renowned millionaire in the country, seeks to revolutionize the entertainment industry with its new venture. Mr. Patrick Grove’s objective is to beat Netflix in its own game. At the age of 40, the mastermind businessman has unveiled a new TV service that might define the future of television industry.

It is believed that the new service is not built to penetrate in the same market in which Netflix is ruling. Thus, it will come with a difference. The new internet TV service will not be focusing on the Australian and United States’ markets; instead, it will focus on the Southeast Asian’s 250 million people with a smartphone.

His new service’s name is iflix, which is dubbed as the Asian Netflix. The internet TV service has already made its way in the Malaysian and Philippines markets. The company further expects it to grow in Thailand, Vietnam, and Indonesia. Mr. Grove told while speaking to the Australian News, “We were looking to invest in a business that targets the huge smartphone usage levels in Southeast Asia, 250 million strong, and started to believe that entertainment on the phone would become bigger and bigger.”

“If you sat on a plane or a bus, you would see that 50% of the passengers were viewing content on their phone, so we knew that we had a potential entertainment revolution on our hands”, he added.


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