Last week, the pilot for Supergirl leaked. This of course is the latest in the wave of media content being leaked early that has emerged in the past few years, quickly gathering speed in how fast it affects a particular form of media and to what extent. Of course, a lot of information was released to the public late last year in the aftermath of the Sony hack, but DC has really been getting the pointy end of the stick with this wave of hacks and leaks. Last year, the Constantine and Flash pilots leaked early in pretty good quality and they were forced to become official. This year, the Dawn of Justice trailer was leaked early and then last week the Supergirl pilot was leaked 6 MONTHS EARLY!!!!! Even the Suicide Squad movie is having every one of its scenes and even some audio leaked to the public by photos. This is the same with Captain America: Civil War but to a lesser extent. DC is really copping the pain here. But that’s not what I’m here to talk about. The studios can’t control the fact that people hack and take photos, but they can control the content they themselves put out. One major problem behind people getting bored of superheroes and what has been dubbed the “superhero burnout” is the fact that people are expecting more than they’re teased.
The major problem I found with Supergirl was the predictability of it. This predictability arose from the fact that a 4-minute trailer for the pilot had aired mere weeks prior to the leak. Being 40-something minutes means that the trailer was a tenth of the length of the actual episode. The trailer itself managed to include every action piece, almost every comedic scene and every emotional scene besides the contrived and easily resolved sibling fight between Kara and her sister. I get that the trailer was for the whole series and as such was supposed to tide the fans over until the series launched with the pilot and had completely new scenes in the next episode the week after, but the fact the episode has the same effect on me as the trailer means that many viewers might not tune in the next week, turned off by the déjà vu feel. A lot of the trailer felt out of place and felt like it was including too much. There was no need to include that scene on the building with Jimmy Olsen at the end as it completely ruined the emotional impact of the scene as I was expecting the scene the whole time. The actual pilot was pretty good, but it fell down in the fact that it was predictable because of an unnecessary trailer.
I don’t know why studio executives feel the need to show so much to the audience. It just gives their product less of an impact, especially when they get the audience so excited about the product. There is a need to excite people, but if people get excited too much, they imagine the product as something much more than it is. A few months ago, a teaser teaser for Dawn of Justice was revealed. This trend is the most pointless thing movie studios can do. They do it to tide fans over for the ACTUAL trailer. But trailers are inherently made to tide fans over with excitement for the actual film. There is no need to get excited about excitement. There should be two trailers maximum for every film. One should be the first teaser that is released months before and the other should be a trailer closer to the movie to reignite excitement. It could even be possible with multiple trailers, just not showing too much. Sometimes the teaser teaser is done well, as such with the small Ant-Man trailer. But the recent Ant-Man trailer and tv spots (which pretty much ruin a good chunk of films anyway) reveal how he becomes Ant-Man, what his mission is and what is most likely the third act. A lot of the humour and action has also been revealed in the trailers. Now, thanks to a recent LEGO set, we know that...
Hank Pym dons an Ant-Man suit in the film and from the look of it, many are assuming that he’s the real villain of the film, despite his comicbook roots as a hero and the smiling face of the LEGO figure.
When we know what’s coming, the films and tv shows we watch become procedural things we do just because they’re on and we don’t truly enjoy them.
So now we have one solution to one of the main problems behind the “superhero burnout”. So do you agree that trailers and other forms of promotion should be stopped or at least not show as much content as they do? I’ve heard that creating hashtags is a good way to get things done these days, so I’m going to doing something unprecedented for myself and CREATE A HASHTAG!!!!
If you agree that promotion shouldn’t show too much, then tweet (or share or whatever) the hashtag, #2trailers. Is that a good hashtag? So yeah, help slow down and possibly even halt the superhero burnout by sharing the hashtag.