Movie trailers are a lot like fashion. In different decades, there are different vogues and different styles. And much like fashion, we are all now kind of embarrassed about what we used to think was cool in the past.
Back in the 1980s and early 1990s it was all about the voice of the late Hal Douglas or Don LaFontaine - veteran voice-over actors whose deep voices provided the narration of practically every movie trailer going. Y'know the one's I'm talking about, they basically all started with the phrase, "In a world where...". For an example of LaFontaine's work, check out the Terminator 2: Judgement Day trailer:
Then in the 2000s things changed. Trailers became less about explaining the story with cliched voiceovers and more about showcasing the visuals of the film - usually with a stirring or bombastic soundtrack. Following the success of Inception, it seemed its 'dramatic fog horn' "BRAWR" sound became the musical motif of choice for trailers.
Now it seems it's been replaced by something else - the 'bass bend down'/'pulling the plug on a refrigerator'/'robotic cat purring'/'STOP! It's bullet time' "BRAAAAAWWMMMMM" sound. Not sure the one I mean? Well, you can find it in practically ever action movie trailer going, including The Avengers, Fast and Furious and Amazing Spider-Man franchises. Check out a supercut of it below:
The release of the first trailers for highly anticipated blockbusters have become major events in their own right, however it also seems many cinephiles are becoming frustrated with how much modern trailers give away. Do you always watch a trailer before you see a movie, or do you like keeping a semblance of mystery?