Netflix Inc.’s service was said to be one of the most convenient when it comes to providing unlimited entertainment offerings in online video content services. The streaming giant has invested huge amounts to set itself apart from its competitors and maintain a high level of quality without any compromise. The company is a disruptive force in the market, where it seeks to cut the cords of the viewers, as well as create troubles for the established businesses of the same kind.
TV addicts hate advertisements during or prior to the show. One of the many reasons for people preferring subscription to online video content services are less or no advertisements, but the latest news on Netflix states the online streaming service provider is all set to experiment with advertisements and promos. Thus, the viewers will now have to sit through them before their show actually starts.
From now on, when viewers will stream any online movies or TV show, they will have to wait for the new ‘Orange is the New Black’ season or Marvel’s ‘Daredevil’ promo to finish. It is known that Netflix is the largest subscription streaming service in the world, with its global footprints being expanded to more than 50 countries and around 60 million users are subscribed to stream through its platform.
It was believed that the company wants to enter the market of producing and owning its own content; hence, as Business Insider reports, the plan is to advertise its own original programming, so they all get the perfect start whatsoever. The spokesperson of the company stated in an interview to Business Insider that these advertisements would only be trailers for all Netflix originals, such as Marvel’s Daredevil and House of Cards, etc. The spokesperson continued, “As you know, we test hundreds of potential improvements to the service every year. Many never extend beyond that.”
Cord Cutter News report that these ad trailers so far appear to only those subscribers who access the streaming platform on devices, including Xbox One gaming consoles, Roku set top boxes, and Tivo DVRs, etc. Furthermore, a few people have seen such ads and promos before and after a show starts.
The spokesperson of the company assured that it has no plans to welcome any third party advertising. The CEO of Netflix, Reed Hastings, backed this statement through his latest Facebook post regarding advertisements on Monday afternoon. He stated, “No advertising coming onto Netflix. Period. Just adding relevant cool trailers for other Netflix content you are likely to love.”