There are plenty of reasons to be fascinated or aggravated about a film based on the origins of McDonalds. Sure, there will be plenty of things to factor in deciding as time goes on, and one gigantic factor is that Michael Keaton will be playing Ray Kroc who is credited with turning a relatively smaller McDonalds drive-thru business into a worldwide dominant fast-food franchise. McDonalds has spent much of its existence in the last 30 years among the largest and most profitable businesses on Earth.
The story does have a darker theme in that Ray Kroc is so far described both in reality and so far in the film's story to have a more villainous role which follows Kroc as he ends up forcing Mac and Dick McDonald completely out of the company.
Michael Keaton just came off a career-best performance in "Birdman: Or (The Unexpected Virtue of Ignorance)" often just referred to as "Birdman". Personally after seeing that film, I hadn't been so interested and consumed by an actor and performance in quite a while, something that might happen to me once a year.
The empire known as McDonalds today is most often associated with sketchy work practices and peculiar meats. Years back a documentary was released called "Super Size Me" which took a bit of a deeper look into the effects McDonalds could have on a person who would consume their food for each meal over an extended period of time and the lack of health benefits that brings. There have been many spotlights fixed on the company, whether that's undercover or secret cameras filming the processes involved of the preparation of their foods from their live stock to the hands of their customers.
Without diving into the nitty-gritty of the current image of McDonalds, there could be interesting ideas about seeing just how a small business could become the giant they are today. The biggest factor that contributes to the hope I have in the project is in the scribe Robert Siegel who happened to write two of my favorite films: "The Wrestler" (2008) and "Big Fan" (2009). While "Big Fan" wasn't as well received as "The Wrestler", and had many more performance issues, Robert Siegel's genius was still able to shine. For sports fanatics "Big Fan" struck deep, many of us could really connect with the themes of the film, and watch a man sink into a deep ignorance over his great passion. Patton Oswalt was born, if for nothing else, to play the lead role and carry that film passed the finish-line. "The Wrestler" faced a very unfortunate group of best-picture contenders in 2008 with "No Country for Old Men" and "There Will Be Blood", and even today, is extremely difficult to pick a favorite. Robert Siegel just a couple years older than Leonardo DiCaprio has a lot of life left to show movie-goers how talented he is, and mixing the platform and popularity of McDonalds, could be a great opportunity for a larger audience to see his work.
Shooting for "The Founder" is currently filming in Atlanta, Georgia, having started in May. John Lee Hancock, known best for "The Blind Side" (2009) is directing the film. The film will be expressed very similarly to the story we saw in "The Social Network" where the creators and managers of the companies had major disagreements and shady dealings while forcing out partners. Many of Hancock's films are "feel-good" films, which while I'm not opposed to, causes a little concern for me considering the difference in story here in "The Founder".
The film also stars Nick Offerman (Parks and Recreation) as Dick McDonald, Laura Dern (Jurassic Park) as Ethel Kroc, and John Carroll Lynch (Zodiac) as Mac McDonald.
The film is set to release on November 25, 2016. Once we get a better peek at the project we'll be able to better gauge the quality of the film. I place the majority of my hopes in writer Robert D. Siegel and in actor Michael Keaton.