Google plans to take on Netflix, Inc. (NFLX) in the streaming business.
Netflix Inc. is the online streaming giant that provides online video content services to its users. The company has disrupted the television industry and it is now defining the future of how a viewer should watch television. Witnessing expansion in more than 50 countries throughout the world and exceeding 60 million users on its platform, the online streaming service gives the best catalog of unlimited entertainment offerings. The business is so strong that no other company, whether traditional TV or internet TV, can compete against the mighty Netflix.
In United States, the company has swept away all the competition and hurdles in its way. Furthermore, prior to entering the Australian market, it made several enemies that would have made it difficult for the company to make a successful entrance, but it managed to overcome that as well.
So far, Netflix stock in the market are up by more than 80% in 2015, which shows that the internet TV business is at its peak currently. Hence, others are also planning to enter this market and compete against the benchmark of the industry.
The latest company that seems to be interested in the online movies and TV shows streaming business is Google. It is believed that Google has planned to launch a streaming service in an attempt to dethrone the current uncrowned king of the industry. The search engine giant has realized the potential of this business and market and has hinted that it might launch a service similar to Netflix eventually.
It is true that no company, no matter how big or small in their respective market, would want to hear that Google would soon be entering its market in an attempt to become the best out there. Irrespective of that, the streaming giant is ahead of all other streaming businesses by miles and is not concerned nor threatened to know about Google entering in the coming times.
It is certain that Netflix would play safe every single time and would not keep pinning Google to compete against it whether in its own market or other. The expected entrant recently conducted a short survey, which cleared the indication of the company entering the streaming business. Now, the termed 'champion' does not have any choice instead of competing against it.
A user of Google+, Hugo Seijas, posted a screenshot of the survey, named as Google Opinion Rewards. A question kept him in deep thought that said, “Do you have a Google monthly movie pass?” Hence, this might be some indication regarding the matter.