For those who are artistically inept but who can still color within the lines, there have always been coloring books. Some stressed out parents would borrow their children's activity books, do a few connect the dots, and start furtively painting them in. The stress would melt away and they could face another day of being example parents again.
It is no secret that adult coloring books have been the rage for a few years now. Color therapy via painting stress free plant, animal and religious designs is a close to a half billion dollar industry. Adult Coloring Book: Stress Relieving Patterns has been an Amazon multi-million copy bestseller for months at a $10.61 cover price. That is over twice the average $3.99 for a Marvel comic.
Annual comic book sales in the U.S. usually come close to a $1 billion a year. Adult activity books are a serious challenger for the Marvel and DC dollar. So it is not surprising that Marvel is trying to gain a small part of that market share by introducing three new adult coloring books: an Age of Ultron Coloring Book (coming this October); A Little Marvel By Skottie Young Coloring Book (out February 2016); and a Color Your Own Civil War Coloring Book (out April 2016).
Here are the covers and some line art featured in them, along with their original Marvel blurps.
AGE OF ULTRON COLORING BOOK
72 Pages….$7.99 – On Sale in October!
First, the Avengers face their darkest hour as the metallic menace Ultron stands over a ravaged Earth in the AGE OF ULTRON COLORING BOOK. Only a few of Earth’s Mightiest Heroes are left standing. And it’s up to you to put the color back into their last ditch effort to save mankind!
Featuring the line art of Bryan Hitch, Brandon Peterson, Carlos Pacheco and more, this is your chance to color inside the lines, or outside the lines, of this blockbuster Marvel event!
LITTLE MARVEL BY SKOTTIE YOUNG COLORING BOOK – On Sale February 2016!
Then, the Eisner award-winning, fan-favorite artwork of Skottie Young comes to life in the LITTLE MARVEL BY SKOTTIE YOUNG COLORING BOOK! Featuring dozens of Young’s beloved covers and irresistible interior pages, this is one you won’t want to miss!
CIVIL WAR COLORING BOOK – On Sale April 2016!
Finally, ask yourself – whose side are you on? More importantly, do you want to make them red, blue, green or yellow? Go inside one of the biggest Marvel events of all time with the CIVIL WAR COLORING BOOK! Captain America and Iron Man stand divided, along with the entire superhuman community. And it’s up to you to put the hue back in these huge Super Hero battles!
"So dig out those crayons, markers and colored pencils and prepare to return the color to the Marvel Universe, True Believer. But don’t forget your imagination – you’re going to need it! Channel your creative energies, unwind after a hard day’s work, or just relive your childhood memories! Look for the AGE OF ULTRON COLORING book in October with the CIVIL WAR COLORING BOOK and LITTLE MARVEL BY SKOTTIE YOUNG COLORING BOOK to follow later in 2016!"