It may not have yet garnered quite the uproarious buzz that Avengers: Age of Ultron was surrounded by in the months leading up to its release, but in many ways, that could well be a blessing in disguise for Marvel's soon-to-be-released (on July 17) Ant-Man.
After all, what was once a distinctly negative fan response to the film - with the aftermath of Edgar Wright's unceremonious departure from the project lasting longer than execs will have hoped - has now largely transformed into a patient, somewhat subdued interest. Which, while not exactly the ideal scenario from a PR perspective, is still very much a positive response.
A big part of what's prompted that renewed interest? The film's recent trailers and TV spots, which have, in large part, made up for what was widely seen as a disappointing teaser.
A process which is unlikely to be slowed by the latest (snark-filled) TV spot:
After all, not only does it feature a lean, topless Paul Rudd (above), and a whole lot of snark...
...it's also filled to bursting with three of the key components of any hit Marvel movie...
And, of course:
Flying Ant Armies
No, wait. Is that usually a thing? I mean, that's awesome and all, but I don't remember that being a thing back in Thor: The Dark World or Iron Man 2.
Huh, maybe it was just too small to see...
What do you reckon, though?