ByKit Simpson Browne, writer at
Writer-at-large. Bad jokes aplenty. Can be gently prodded on Twitter at @kitsb1
Kit Simpson Browne

It may not have yet garnered quite the uproarious buzz that Avengers: Age of Ultron was surrounded by in the months leading up to its release, but in many ways, that could well be a blessing in disguise for Marvel's soon-to-be-released (on July 17) Ant-Man.

After all, what was once a distinctly negative fan response to the film - with the aftermath of Edgar Wright's unceremonious departure from the project lasting longer than execs will have hoped - has now largely transformed into a patient, somewhat subdued interest. Which, while not exactly the ideal scenario from a PR perspective, is still very much a positive response.

A big part of what's prompted that renewed interest? The film's recent trailers and TV spots, which have, in large part, made up for what was widely seen as a disappointing teaser.

A process which is unlikely to be slowed by the latest (snark-filled) TV spot:

After all, not only does it feature a lean, topless Paul Rudd (above), and a whole lot of snark...'s also filled to bursting with three of the key components of any hit Marvel movie...



Reaction Shots

Because...explosions, presumably.

And, of course:

Flying Ant Armies

No, wait. Is that usually a thing? I mean, that's awesome and all, but I don't remember that being a thing back in Thor: The Dark World or Iron Man 2.

Huh, maybe it was just too small to see...

What do you reckon, though?



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