The hype train is running at full-steam for the upcoming female Ghostbusters reboot. With new set photos of Melissa McCarthy, Kristen Wiig and Kate McKinnon in character, Ghostbusters fans have another reason to be curious.
With a release date planned for 2016, a new Ghostbusters film will hit the big screen for the first time in 27 years. Much like this year's Jurassic World, this ghostly new installment is bound to bring a fresh surge of nostalgia to audiences. Therefore, it's only fitting that Ghostbusters' marketing is just as reminiscent of the past.
For Jurassic World, much of its marketing brought audiences back to the 90's. The toys, for example, had the initials "JW" branded on them. This was a throwback to the "JP" branded on the flanks of the original Jurassic Park toys.
If the marketing executives behind Jurassic World could bring back a small detail like that, it shouldn't be too much of a stretch to bring back something that's been practically demanded for years. That something is Hi-C Ecto Cooler.
Back in 1987, this citrus drink was released to the public to promote the animated series: The Real Ghostbusters. The drink prominently featured the comedic character Slimer, and the drink was just as chartreuse green as he was. Even after the series' cancellation in 1991, Ecto Cooler was successfully sold for six more years.
By 1997, the mainstream popularity of Ghostbusters had died down, and the drink was renamed Shoutin' Orange Tangergreen. Slimer himself was replaced by a visually similar pair of green lips on the box. In 2006, the drink was renamed once again to Crazy Citrus Cooler. After being renamed twice, the drink was discontinued in 2007.
Almost a decade after its discontinuation, the flavor of Ecto Cooler has become a cult classic. Several websites have published articles on its legacy, and one Ghostbusters fan blog even took the time to create a flavor similar to the original. Ecto Cooler is truly one of the most memorable movie/food tie-ins of all time.
Much like the titular cuisine in the movie Ratatouille, taste has the power to practically teleport people to the beloved moments of their childhoods. Even the detractors of Hi-C's lack of real fruit juice could be won over if this flavor returns to bring them back to the past.
From a marketing perspective, this is a superb idea. in addition to hyping the new Ghostbusters movie, the resurgence of Ecto Cooler could bring new life to the Coca-Cola company's dipping sales.
Just a few months ago, General Mills brought French Toast Crunch back to help their sinking sales as well. The return of this cereal brought the company a good amount of media attention, and it became a top-trending story on social media. Just imagine how much media attention Ecto Cooler will get with a big movie like the new Ghostbusters attached.
If the record-breaking opening weekend of Jurassic World means anything, it's that nostalgia has the power to bring in big bucks. So why not bring back the cool refreshing memories of Ecto Cooler and slime the shelves once again?