Movie trailers are something we have all seen in our lives. The purpose is to entice the viewer into seeing a movie. It's a pretty basic premise.
Normally we would get one, maybe two, along with a couple TV spots and a poster or two. Not anymore. In recent years there has been a shift in how movie studios are handling their marketing approach. It seems that the rule at the studios is to now spoil the movies with an abundance of trailers, TV spots, promo photos, multiple posters, and viral marketing campaigns. That is, when the footage in the trailers even makes it into the final cut of the movie.
Even with the blockbusters released so far this year, we were bombarded with new footage , special trailers, new promo photos, new TV spots, viral websites, Twitter campaigns, Facebook sharing, etc.. There's even the newest trend of people using super lenses and taking set photos while the movies are filming and leaking them online. Hell, look at what happened with Suicide Squad while outdoor filming went down in Toronto. It happened with Avengers: Age of Ultron in Korea, too. They are leaving absolutely no reason for anyone to go to the theater and actually see the movie. I've been to movies lately and heard people whispering around me, "Oh, I saw that online."
I'll admit, I used to be the type of person that would look at everything that surfaced. If I saw an article that spouted "SET PHOTOS HERE," I would be the first to look at them and repost them. However, the time between mid-2013 into 2014 is what caused me to back off a bit, especially after seeing The Amazing Spider-Man 2. Aside from the movie being horrible to begin with, Sony chose to show essentially everything in the ridiculous amount of trailers and promotional marketing they released. We had a total of six trailers, including a Super Bowl spot, and online set photos and official photos revealed Electro and Green Goblin. Full reveals prior to the release and that came from the studio! The trailers themselves also spoiled the post-credits scene teasing Sinister Six and the final reveal of Gwen Stacy's death. Seriously, we knew Gwen was dead before even seeing the movie. They saved me $12 when they were supposed to be taking my $12. The first Amazing Spider-Man film Sony released wasn't much better as the end fight with The Lizard was also in the trailers revealing how Peter defeats him.
Sony isn't the only offender when it comes to the concept of too much being released prior to the date. Remember when Star Trek Into Darkness came out? Yeah, the moment when Khan was revealed in the trailers? That was complete and utter bullshit. It's similar to the latest horror film teasers that have all of the jump scares in the trailers and you find out in the theater that the trailer contained the only decent scenes. Fifty Shades of Grey was another pretty big offender although it only had two full trailers. The amount of featurettes, TV spots (something like 24 or more), photos, and scenes aired on talk shows was enough to make you want to pull your hair out. Hollywood has lost the art of teasing a movie. Their idea of teasing with a single trailer is to now release 10 second teasers of the teasers, two teasers, two or more full trailers, a dozen different TV spots, and release 25 "official" set photos. If that isn't the case, the directors and actors are spilling the beans and revealing characters like Marvel is currently doing with Ant-Man.
So what is the solution to this problem? Stop watching the trailers.
I have experimented with a new tactic when it comes to trailers; I will watch the first teaser and maybe the first full-length trailer and then stop. I don't really watch TV so I don't have to worry about TV spots so much, but whenever I see something about a new trailer or new photos, I keep on scrolling. Why am I doing this? I am tired of being spoiled and feeling like I got cheated. Movies are already a rip-off when a trip to the cinema costs you $20 a person. You don't need your movies spoiled for you before you even see them. Not if you care at all.
I started this experiment with movies like Avengers: Age of Ultron, Jurassic World, Inside Out, and a couple more I've seen this year and I have to say that it's an improvement. To go into a movie somewhat blind is far more enjoyable than knowing everything or having expectations and waiting for certain scenes to happen. After I saw Age of Ultron I hopped on YouTube to watch the additional trailers I had skipped and I was happy that I decided to skip them because I know I wouldn't have liked it as much and they reveal more than you realize at the time. I did the same with Jurassic World and am currently planning on doing the same for Mockingjay Part 2. As much as I would love to know more, I am practicing the same restraint with Captain America: Civil War and Star Wars: The Force Awakens because I know it will be worth it in the end.
I would encourage all of you to try this with at least one blockbuster you're looking forward to. You can watch a trailer, maybe two, but don't allow Hollywood to continue to cheat you out of your money.