Justin Price, writer/director of August 4 release Dark Moon Rising, will be celebrating the release of his new werewolf flick by getting dolled up in a wolf outfit. Of course...
Congrats on the release; how are you going to celebrate the DVD release? Thank you! My producing partner KHU and line producer Jenni George and associate producer Cameron White and everyone from Alton Texas are going to have a premiere in the Rio Grande Valley. We would love to invite you out because we are planning on dressing like werewolves from the film and attacking the audience during the film. If you are in to that kind of thing. And after the shenanigans we will thank everyone via facebook or twitter and keep counting our blessings.
The werewolf genre seems to have quietened down a bit over recent years. Do you think it’s a good time to come out with yours?
Our goal is to have the audience tell us with their response to Dark Moon Rising once it is released August 4th, 2015 on itunes and Vudu and VOD , if it truly was the right time. I believe that story tellers are gaining access to more information and with technology advancing seemingly every day, it has allowed so many great perspectives to come to the forefront. We are no longer silent and that’s a great thing for film lovers and film makers alike. I love watching films. We constantly bring up how our job never ends because daily we are watching films and within minutes of watching it we admire how hard it was to do a scene or shot and this keeps us constantly creating. With great current T.V. shows airing now and past classics like Wolfman, we are excited to have an opportunity to bring our story, a story of survival and love to the fray. We are very grateful to have a platform to discuss it, so thank you. But yes for us, each film is like a painting. We put in hard work and love and pray about it and whether people hate it or love it, just to allow us to put out a vision is a great start.
Do you think, maybe, the Twilight films hurt the werewolf genre - since their representation of a wolf was a little less, er, ferocious than we're use to?
A franchise that brought about diversity amongst its cast and talented leading men in Taylor Lautner and Robert Pattinson, and one of the more fearless actresses in Kristen Stewart? That franchise? I honestly can’t begin to fathom how a series of films with so many positives can brew about this sense of letdown. Forget the fact that its hard to make a film, but any film that gives us a way to come together to root for heroes and to escape into our imaginations is a great film. Of course there will be detractors on both sides either for or against any film and that is within the audience’s right to have an opinion, but Rembrandt is no lesser than Michelangelo’s Sistine because some historians place greater awareness on brush strokes. Christopher Nolan produced Interstellar and it was breathtaking to watch and original and on IMDB there were a few “1” star ratings followed by “boring” and “uninspired” and as creatives and fans of great cinema it becomes important to understand that our job is to try and put forth what is on our hearts and in our souls down to the bones as best we can. Rather people love it or hate it or never watch it doesn’t cross your mind and I’m sure with those talented people behind Twilight and the creative geniuses within the film making community that exist now and in the past, reviews and things to the such are only used to allow a gateway to get better and understand our audiences. From my perspective I think the only thing that can hurt movies is not making the movie at all out of fear of failing. It is a labor of love and time and to put forth that much effort I truly doubt anyone intentionally says “let’s not make a great film today and do it for years”. I think whats even crazier is the fact that every true artist will tell you that no matter what makes it to screen or on paper, it can never match the vision in the mind and just trying to attempt to get an audience there is one of the more difficult things ever. It’s like explaining a dream and not remembering every key aspect and 60% made it into the final cut.
Is there one in particular that your film is inspired by?
We were actually inspired by Japanese animation. We love the character development that goes into some of the more known franchises like Dragon Ball Z or Full Metal Alchemist. We started out writing this film with punk rock and techno music done by Seth Hood and once we finished it inspired this kick ass soundtrack headed by the theme song performed by Nea Nova “Thy Shall Not Kill” and that was the energy we wanted the film to embody. We strayed away from ominous tones and strings and wanted people to feel an adrenaline rush when it came to being a werewolf or watching the main characters battle within.
How did you pitch the film to distributors and investors?
Uncork’d Entertainment worked with us on our last film “The Cloth” and mixing genres has become sort of a way for my production company Pikchure Zero Entertainment to try and put our stamps on our catalogues. So every meeting we go into we try and present a video of a scene. I remember sitting down with the distributors and telling them that the first film would be more of an epilogue, sort of a history lesson before we can really start fighting and blowing minds. They all gave me a look of concern but then I told them “Oh but we will kill a few people and have heads roll too, we haven’t forgotten why people love the genre”. I think that may be what got them on board. We know that franchises can seem long winded and sometimes drawn out but we are hopeful the audiences will follow the story and realize we are trying to create a backstory for characters no one ever heard of in a world that hasn’t lived with us for over 50 years like other comics and novels. That is why our focus is to entertain and also to educate because we are looking forward to growing with these characters. Thankfully we have great distributors and backers who are also as passionate about those goals as well. They allow us to have creative freedom and nothing is more freeing than that. We look forward to bringing larger studios into the mix and just gaining access to more tools, all in hopes of telling even more compelling stories.
How handy has the internet been as a marketing tool for Dark Moon Rising?
We have over 10k twitter followers and over 10k facebook fans on our Pikchure Zero facebook page. So far our imdb page has over 2500k likes and I assure you we have only maybe 200 of those likes from friends and family so someone somewhere is responding. Every tool that allows us a chance to reach our audience is great for us and we are so thankful. Breaking Through is a band whos music is featured throughout the film and they were in a national video game. Having great artists like them tweet about us has helped as well.
What are you doing next?
Our next film is called “Forsaken” and it centers on a priest who loses faith in God because his wife falls deathly ill, and in order to save her he possesses her and damns his soul. We are also looking to do Dark Moon Rising 2 following its August 4, 2015 release and have already wrote a more action packed script and we have fighting legends attached. Thank you for the opportunity to talk about our projects and we are thankful to your site and grateful for your time.