It's the start of San Diego Comic Con ladies and gents and as you probably know by now, Marvel isn't unveiling anything 'big' as part of the MCU (Marvel Cinematic Universe) this year at Hall H. Marvel is taking a back seat and letting the triumphs of its solo superhero movies, 'Avengers' franchise and news of its Phase 3 announcement do the talking for them. As a Marvel fan I'm over the moon about this, but you have to wonder whether or not this success has started to get to their heads.
Why else would Marvel not be showing any movies at SDCC? It's not like they don't have anything to put forward. Where's the Civil War trailer everyone's been waiting for? It's a nonsensical strategy in my eyes and Marvel are missing out on an important opportunity. Is this a sign that they're getting too cocky?
When the Phase 3 movies were announced, it was big news and everyone was ecstatic as they should be, but in terms of marketing/publicity this was not a great idea. There was nothing else happening at the time of the announcement meaning there It was uncalled for. Sure it caught people unawares, but it could have been saved for a more opportune moment like during SDCC 2015 which would have blown almost everything else out of the water. Almost.
Well it seems that with a busy schedule like this Marvel have everything covered and everything is set in motion, but it's time to ask the big question.
Does this mean that Marvel's 'arrogance' has given DC the boost it needs?
Marvel's only presence is TV and nothing major yet with 'Agents of S.H.I.E.L.D.' and 'Agent Carter'. Don't get me wrong, they're both great shows that I enjoy, but unless they pull something out from under their sleeves (which they still could do), DC has them outgunned in BOTH TV and movies.
DC has TV more than covered with it's Saturday night panel estimating at 3 hours to cover 'Arrow', 'The Flash' and 'Legends of Tomorrow'! 'Supergirl' also already had its moment in the spotlight on Wednesday's preview night, screening the actual pilot if that wasn't enough for you. As these are some of (and soon to be) my favourite superhero shows on TV, I couldn't ask for more.
Marvel's strong suit is its movies, which they are not showcasing any of (apparently) for some reason. However, DC do and they're taking full advantage with:
- Potentially more news on the upcoming 'Suicide Squad', 'Wonder Woman' and other DCU movies.
- A solo Batman movie directed and written by Ben Affleck which has already been confirmed.
- Of course there is 'Batman v Superman: Dawn of Justice' material/news to come up soon.
What Do You Think Of Marvel's Lack Of Attendance At SDCC 2015?
Marvel's handing of the comic con baton to DC is not the only thing that is 'potentially' worrying for Marvel fans. It's starting to feel like this possible 'arrogance' is influencing some of their productions as well.
It's old news that Edgar Wright was set to direct the upcoming 'Ant Man' movie, but was set aside due to "differences in their vision of the film". This was strange to me because from what I heard, it's all thanks to him that this movie is happening in the first place, but when it's nearing production Marvel decided they were done with him.
It's certainly set in the Marvel Universe, but it's also through the lens of Edgar Wright - which is the only reason we're making the movie... It's very much an 'Ant-man' origin movie from the perspective of Edgar Wright..."
- Kevin Feige
- Wright pitched what seemed like a crazy concept into an acceptable idea that could be adapted from the comics to the big screen.
- It was his test footage that made the movie visually plausible.
- He brought Paul Rudd onto the project which he probably wouldn't have agreed to otherwise.
This was happening before Ant Man? - Is this why there were no more reprisal roles from Terrence Howard (Iron Man) or Ed Norton (The Incredible Hulk)?
Then in more recent news we heard of similar things happening yet again with the confirmation that Ava DuVernay who was in talks to direct the future 'Black Panther' movie is not going to take on this responsibility for similar reasons to Wright.
"In the end, it comes down to story and perspective. And we just didn't see eye to eye. Better for me to realise that now than cite creative differences later."
- Ava DuVernay, Essence Interview
Marvel clearly have a direct vision of where they want to go with the MCU which is good news. It shows us that there is some sort of actual 'focus', which is important when making movie, especially when it comes to a superhero movie (for core comic book audiences). However, they don't seem to be allowing for much creative input from the directors they hire. I can see why they dropped out when they did.