Every year, San Diego Comic-Con gathers thousands of fans in Hall H to watch new, exclusive footage of one of the most highly-anticipated movies of the year. This year, Warner Bros. came out to play with their upcoming comic book movie, Suicide Squad.
The minute the trailer started rolling, a hush fell over the crowd as fans' eager eyes were glued to the massive screen to take in every ounce of comic book goodness they could. The deafening roar from the audience when Jared Leto's Joker made an appearance was enough to know that WB had a crowd-pleaser on their hands.
Seemingly moments later, the trailer was available to the rest of the world in all its gritty, low-res, potato video quality thanks to the wonders of the Internet! While those of us not in Hall H rejoiced, the studios were far from happy.
The President of Worldwide Marketing and International Distribution for Warner Bros., Sue Kroll, released the following statement on behalf of the studio:
We have no plans currently to release the Suicide Squad footage that leaked from Hall H on Saturday. It’s unfortunate and ultimately damaging that one individual broke a long-standing trust we have enjoyed with our fans at the convention by posting early material, which, at this point, was not intended for a wider audience. We are still in production on Suicide Squad, and will have a big campaign launch in the future. Our presentation yesterday was designed to be experienced in that room, on those big screens!
While I'm not sure what they expected to happen in a hall full of thousands of fans with phones in their pockets, I can understand their frustrations. Still, getting people to rush to their computers to watch a 3-minute long trailer before it gets taken down is some pretty good, albeit inadvertent, advertising for Suicide Squad.
Luckily for us - and unfortunately for Warner Bros. - the studio seems to have changed their minds today after being unable to remove the online footage, and director David Ayer released the full trailer in HD! Check it out below:
Kroll also issued a new statement regarding their decision to release the new footage:
Warner Bros. Pictures and our anti-piracy team have worked tirelessly over the last 48 hours to contain the Suicide Squad footage that was pirated from Hall H on Saturday.
We have been unable to achieve that goal. Today we will release the same footage that has been illegally circulating on the web, in the form it was created and high quality with which it was intended to be enjoyed. We regret this decision as it was our intention to keep the footage as a unique experience for the Comic-Con crowd, but we cannot continue to allow the film to be represented by the poor quality of the pirated footage stolen from our presentation.
Hey, if you can't beat them, join them!
Suicide Squad will reach theaters August 5, 2016!