Now, I don't personally know Kevin Smith, but I think it's safe to assume he loves Comic-Con. The Clerks and Tusk director is an annual fixture at the event, and he's particularly known for regaling Hall H with his fairly candid Hollywood stories.
However, this year's Comic-Con didn't really go Smith's way. His slot in Hall H was to come after the highly anticipated Star Wars panel hosted by J.J. Abrams. This probably didn't faze Smith much since he has traditionally followed the Marvel panel at Comic-Con. In fact, it would probably be a big boost since many of the fans who went to see the Star Wars panel would probably stick around for his too.
Well, unfortunately, it didn't quite happen like that. Instead of just wrapping up the panel and wishing everyone well, Abrams instead invited the entire 6,500 strong audience to a free concert of Star Wars music. As you can imagine, they all left. Cue Kevin Smith walking into an empty conference hall.
In the end, Smith took a leaf from the Rebel's book and soldiered on. In fact, it seems he wasn't alone in the room for long, since by the time he tweeted a picture of his daughter, Harley Quinn Smith, on stage, Hall H looked pretty packed again.
Those who were there claim Hall H was probably half full, which is still pretty respectable.
Although Smith didn't eventually go home despondent and depressed, the Star Wars: Episode VII: The Force Awakens' director still felt the need to apologize to his movie-making pal. While appearing on the Hollywood Babble-On podcast, Smith explained how Abrams bumped into him just as the Stormtroopers were ushering out 6,500 excited fans. He said:
"Oh my god, I’m so sorry, I feel like Darth Vader."
In fact, Abrams felt so bad about stealing his friend's thunder (Smith had been previously invited to the Star Wars set by Abrams) that he sent an earnest email once again pouring out an apology. Smith paraphrased the email for the podcast, claiming it said:
"I’m mortified, I’m fucking like I would never do that to anyone, let alone somebody I adore, like you."
So all's well that ends well, I guess. The fans got their free concert, Smith still got to shill his latest upcoming movie to a mass of people, and everyone is still friends at the end of it. In fact, Smith claims he could use the whole situation to his advantage. He joked he might try and use the incident to guilt-trip Abrams into making him a "fat stormtrooper."