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For the first time in their 98 year history Converse’s Chuck Taylor All Stars are getting a facelift. You read that right. The iconic sneaker that has been worn by many famous people from notable NBA players Wilt Chamberlain and Jerry West, to rock bands like the Ramones and even President John F Kennedy. Originally designed as an athletic sneaker for basketball leagues in 1917, the shoe got it’s name in 1921 from a basketball player and salesman who travelled around giving basketball clinics and selling the shoes. Taylor made a few modifications and the rest is history.

The Chuck Taylor sneaker is one of the very very few multi generational clothing items that has remained steady in it’s appeal and popularity. No other piece of footwear has been loved by our grandparents, parents, and children alike. You’ve seen them in ads, in commercials, in music videos, in movies, in tv shows, and all over the internet. They’re worn by athletes, musicians, political figures, and every male and female on this planet! It remains to bee seen if these new Chuck Taylor II’s will have the same cultural impact

It all started with a simple idea: obsession. We obsessed creative spirits and realized they wanted more. A sneaker that meets the demands of their “on the go” lifestyle. The following highlights showcase what makes the Chuck Taylor All Star II different than any Chuck Taylor you have ever seen before.

  • Lunarlon Sockliner: For more cushioning and arch support
  • Padded Non-Slip Tongue: For 360 degree comfort around the ankle and instep.
  • Super Soft Micro Suede Lining: Perforated for maximized support.
  • Premium Canvas: For high quality touch and texture.

Converse began in 1908 as a rubber shoe company specializing in galoshes. Soon after, we started using our rubber to make sneakers. In 1920, we renamed our canvas basketball sneaker the “All Star.” The name stuck. What didn’t stick was their intention. We made them to sink jump shots on the court. You, however, saw them as something more… and started wearing our sneakers to do whatever you wanted. You played music, made art, skated the streets and kicked back. You wore them as fashion. You wore them to work. You customized them with your personal style. You did everything to them, and in them. You saw our sneakers’ unlimited potential..

To this day, this spirit continues with all of our sneakers and apparel for All Star, Cons and Jack Purcell. As soon as you put them on and start doing your thing, their true life begins. You define them. You determine their journey. They become a one-of-a-kind celebration of your individuality and self-expression. They become a part of you. They’re Made by you.Via


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