I feel like I'm speaking for most film-goers at this point in saying that Hollywood is spending way too much money marketing movies with an extremely excessive amount of trailers far before release that basically show the entire plot of the movie before anyone has even seen it. Prominent offenders include films like the old Castaway ending spoiling trailer with Tom and Wilson (DECADE OLD SPOILERS!) on the raft haha (END OF SPOILERS!) and more recently Terminator: Genisys, Jurassic World and Marvel's [The Avengers: Age Of Ultron](tag:293035).
After the first viewings of some of these recent trailers I've had to try to look away after every subsequent advertisement so I might be able to forget about them before the movie comes out so there could at least be a few remaining surprises in the actual films. This is becoming a consistent problem that seriously needs addressing throughout the industry. So, without further ado, I present to you, my dear viewers and Hollywood dudes too, my 5 step list of ways to fix movie plot spoiling movie trailers!
1. Ticking Time Bomb (They're Movie Trailers, not Trailer Movies)!
First of all, these trailers are way too long. Nobody needs to see 3 minutes of an hour and a half to 2 hour movie in a trailer, especially when it discusses every plot point in the movie. A 30 second teaser and a minute long trailer are more than enough to portray the tone and themes of your movie. We know you're excited to share and put a lot of work into it, but a good rule of business, there's a difference between giving out samples and giving away the whole meal before it's been paid for, guess which one would be more financially and artistically beneficial for you.
If someone sees a 30 second trailer and isn't interested, and then a minute long trailer and still isn't interested, they just aren't your audience. However if you show a 3 minute long extravaganza after that, not only are those same uninterested people going to be even less interested because they've already seen nearly the entire story so there would now be no point in going at all in their eyes, but it's also going to ruin it for the people who were interested after the 30 second and minute long trailer as well.
2. It's a Movie Trailer, Not a Script Reading!
Narration is a Hollywood troupe which has very mixed reactions, all clearly depending much on the overall quality of the film in which it is used (unless it's Morgan Freeman), however, narration in trailers is often just overkill. Let your film's trailer portray your film's own unique and interesting qualities through its characters, cinematography, mood and music. We don't need you to spell it out for us with a brooding voice and gigantic letters flashing on the screen accompanied by a loud *BWAAAAMMM* noise indicating that the screen will be fading to black for a second so we can read about the thing happening on the screen in between the unnecessary flashes and plainly visible explanations. We can figure it out ourselves, Americans and audiences in general are still very much capable of utilizing cognitive reasoning without having everything shoved down our throats contrary to advertisers' apparent popular belief.
3. Follow Your Film's Formula, Not the Genre Trailer Formula!
Many films are forgotten entirely because they seem to be simply misconstrued for another film opening the same year with a similar trailer. This seems to be because there are very few variations of trailer formats for films which portray the true quality of a film extremely poorly. For Horror movies, there are slow motion flashes of happy smiling people, then an opening on a creepy new house or location, the narrator says something reminiscent to, "everything is not as it seems" the character tensely walks through an area and a loud jump scare occurs with the film's monster photobombing the main character.
For action movies, a gravely voiced man usually says "THIS SUMMER!" proceeds to explain the overwhelming odds and threat to be faced by the characters accompanied by aforementioned BWAAAAAMMMs, montages of characters adjusting weapons, a funny catch phrase, a swooping crane shot of the characters looking down at the imposing enemy/threat they face or the destruction they caused and so on. We all know it's becoming an enormous problem in Hollywood with many blockbusters' recent lack of creativity, reboots, remakes, rehashed stories, conversations and situations, which seems unthinkable to be able to find nearly no creative people, films or ideas in the vast majority of the entertainment business (formerly known as a creative industry haha).
So if your biggest blockbuster movie makers really just can't use their life experiences, imagination, world view, or anything else to formulate an original idea, script, screenplay or story other than remakes and reboots of old franchises, at least try to use some creativity for a few minute long trailer to make your movie somewhat distinguishable from other upcoming films in whichever genre yours occupies. This goes for creative writers and directors as well, film makers need to regain control of their marketing departments and put just a few more minutes of love into their project they dedicated years of their life to in order to insure the trailer their fans see will perfectly display the originality of your film, without letting them know too much.
So what do you guys think? Is there anything I left out and are there any movie trailers you remember showing way too much of what they were supposed to be advertising? Make sure to leave a comment in the box down below, favorite and share this with your fellow film fans so we can hopefully make some changes in this annoying trend and as always, stay fly, Movie Pilots!