What do you do when you have a daughter that's absolutely mad for the heroines of Marvel, but there isn't a female hero figurine to be found? Well, make them yourself of course, as Australian super-mom Rebecca Millar has been doing recently, to much well deserved applause from her peers online.
Millar takes your everyday, run of the mill, super girly dolls and transforms them into some of the most badass female characters that pop culture has to offer, because, literally, someone has to.
This all stemmed from Millar's young daughter who really wanted to get her hands on a Black Widow doll, and I mean who wouldn't! Natasha Romanoff is, like, 1000 shades of awesome. Whilst there are a few of Widow dolls available online, the majority of them are extortionately priced:
My Avengers obsessed daughter was upset there was no Black Widow merchandise available in the stores here.
When I looked online, the few that would ship to Australia were ridiculously expensive ($80 was the cheapest I could find, which was not an amount I was comfortable spending on a doll for a 3 year old)
So one day when out shopping, a bright idea tore through Millar's mind like lightning out of Mjölnir:
So on a whim I purchased a fairy girlz sparkle doll and gave her a superhero makeover.
And my Twitter went mildly nuts.
After giving the Sparkle doll its makeover, Millar tweeted a pic of her little one's brand new Black Widow doll, and, to her surprise, the picture went viral with over 2,000 retweets!
Given the disparity in the representation of the genders in superhero merch, Millar aimed to break down the division created by gender stereotyping, and empower her 3-year-old daughter to do whatever the heck it is she wants without gendered boundaries:
As parents it is not our job to condemn our children, or treat them like they are simply an extension of our own personalities.
Embrace the child you have, not the one you think you want.
Don't try and force gender stereotypes on them, and give them the freedom to develop their own likes and dislikes themselves.
In a very short space of time, Millar has created over 30 unique superheroines - including Gamora, Spider-Woman and Star Trek Voyager's Captain Janeway, and began to give tutorials on how to create dolls just like hers at Geek Gal Confessions.
This is evidence that if something isn't going your way, or you feel hard done by an external force, you just have to dig your heels in and get your hands dirty. There will come a day when female superheroes merchandise is just as visible as their male counterparts.
If we keep on making noise, someone's going to open their window sooner or later. Especially if there's the promise of monetary gain.
(Source: Nerdist, Today, Facebook, Twitter)