ByJancy Richardson, writer at
To avoid fainting, keep repeating 'It's only a movie...It's only a movie...'
Jancy Richardson

Undisputed Kween of Kosmetics and Empress of her own personal reality TV empire, Kim Kardashian, has graciously parped out a cloud of shimmering imagery in her inexplicable but strangely hypnotic new advertisement.

Kim is selling HYPE, which is some kind of energy drink, but it comes in a pretty can. Maybe this is an effort to sell energy drinks to people who think that chugging a MONSTER on a coffee break will seem too butch?

Who knows. Anyway, watch the video, it's fairly odd but if you love (or loathe) Kim Kardashian it's highly enjoyable!

In case that fluttering mirage happened too quickly, here's a breakdown of what you just saw!

Kardashian Holiday

Kim zooms around in black with bangs emulating Audrey Hepburn. Then she's knocked off her bike and she starts to dream about her fabulous alter-egos (or something, it's evidently high concept).

She becomes Marie Antoinette!

Kim channels beheaded French noblewoman Marie Antoinette. As the tragic aristocrat may have said if she'd had several thousand gallons of Hype to shift, "Let them drink Hype!"

Of course, the camera takes time to lovingly pan over Kim's famous Kardashian Kleavage.

Then there's a short deluge of many different Kardashian looks, such as...

Some Kind of Nicki Minaj Thing!

All White Hourglass-Hugging Tightness!

The 'Natural' Look

I'm not sure what it means, but I sure want to quaff about 12 liters of Hype right about now.


How do you feel about Kim Kardashian?

Source: Youtube


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