When we talk about movies we regularly address the cast, the story, the soundtrack, the effects but, sincerely, how many times have you said 'oh, that was one hell of a poster'. Studios spend a lot of money in marketing to promote their big releases but for some unknown reason, the movie posters of those films are not as good as they should be. Remember the Avengers poster? It was horrible. That applies as well to Age of Ultron: all the characters filling the space with no balance or coherent structure. It was like, 'Let's just put them all together, nobody really cares about the poster'.
Iron Man is the foundation of everything in Marvel and it also set the pattern for all upcoming Marvel movie posters. You don't believe me?
If there's one thing I'm more sick and tired about Marvel movies than their progressively repetitive structure and formula, its that the posters all look the same. I would like it if movie posters would try something new. Why don't we go back to the basis?
For instance, there's the artwork of minimalist artist Marko Manev. If the name doesn't ring any bells let me tell you he is one of the best working nowadays. Not so long ago, he published a jaw-dropping noir superhero movie poster series. The concept is brilliant thanks to the use he made of the light and the absence of colors, to abstract and simplify the image. Take a look for yourself:
I'd also take for granted that you at least have seen those awesome fan made posters and there's high probability you've seen many minimalist ones. The purpose of the concept is to emphasize the extreme simplification of form, consequently the outcome is provided by completely literal presence. Extreme simplicity is what those images are looking for.
I personally would have wanted Marvel to use the same imprints that were included in the Collector's Box Set Edition (yes, that briefcase you asked for last Christmas and Santa Claus didn't bring you). Those were designed by Mondo, "a little" company specialized in making breath-taking minimalist concept art posters. You should totally check those out.
I don't by any means say that movie posters should rely entirely in this form but from time to time it would be interesting that studios consider this type of concept. Don't tell me you wouldn't love something like this...