It is the job of studio executives (and their minions) to scour the cultural zeitgeist and find stories which they believe will empty the pockets of the global cinema going public. Envision Media Arts believe they may have just done that... with Pez.
That's right Pez, the iconic brick shaped, unorthodoxly dispensed candy will get its own animated movie. Let's just take a moment for that to settle in.
So, yeah, the 88-year-old confectionary, better known for its novelty dispensers than for its actual taste, is to get its own movie treatment. Brothers in Law scribe Cameron Fay has taken the unenviable task of creating a narrative around the blocky treats, while Lee Nelson and David Buelow will produce for EMA.
When it comes to extolling the virtues of this endeavor, EMA CEO Nelson, does not mix his words. In fact, he believes they have created a Pez based story that will actually somehow emotionally affect the viewers of the movie. He stated:
"Pez candy is beloved by children and adults alike. With Cameron Fay we’ve created a world unique to Pez and a story that will touch the hearts of many."
It's still unclear what the story of Pez will involve, and quite frankly, the mind boggles thinking about where they could go. One of the most lucrative things about Pez dispensers is the fact they often feature the likeness of iconic pop culture characters. Will the movie feature many of these?
However, Pez dispensers have been used as the basis of culture before. For example, one Seinfeld episode in particular, aptly named 'The Pez Dispenser' featured Jerry showing off his Tweetie Pie Pez dispenser. Actually, that's pretty much the only other example I can think of.
It is obviously pretty easy to scoff at this blatant attempt at candy marketing, but in a way, this could give us one of the most creative movies we've seen in a while. Think about it. They're going to have to do something pretty crazy to try and dispense a movie out of Pez.