Hollywood has gotten used to the trend of taking popular toys or game properties and adapting them into movies and tv shows. Every studio is either looking for a property or they already have one in their posession. Sony recently fought for the rights to an emoji movie ( yes, we live in a world where that actually happened ). Studios hope that by acquiring these toy brands they will be able to create different forms of media with a built-in audience. From the looks of things this will not be a one and done kind of deal since multiple films based on toys have been green-lit for production or they are already in production.
Nerf is one of the many toy brands that Hollywood moguls could zero in on if they are looking for an available toy to build a movie franchise around. The toy brand itself was created by the Parker Bros manufacturing company, a subsidiary of Hasbro which is responsible for products like Monopoly, Risk, Sorry!, Ouija, and Trivial pursuit. Nerf guns are widely used by kids or young adults and were mainly aimed at males/ small boys until Nerf decided to create a model specifically for girls. Nerf could work as a film property since there are many ways to craft a story that properly incorporates the toy while keeping people interested in the narrative that is being told. Below are a few ways that it could work.
1. Nerf competition
One way to adapt the Nerf property into a feature length film would be to make a film that centers on a Nerf battle or competition. The story could even focus on a small town that holds an annual Nerf competition in the park and the winning team gets some kind of mystery prize, a group of friends regularly enter the competition and win it every year, but this year they meet their match when a new team enters the competition. The story basically writes itself since the theme of the story would revolve around team-work and friendship. This would probably be the most sensible approach to adapting the property and the most cost-effective.
2. Sci-fi action movie
There is also the chance that Hollywood could take the action movie route with the property. The film could be about an Elite branch of the military or secret organization called N.E.R.F that uses specialized weaponry to combat terrorists or aliens. This would also be an effective way to adapt the property since it could function easily as an action thriller. The main concern about the movie being made like this would be the deviation from what Nerf is about, but that hasn't stopped studios before. Crafting the film this way would open the door for a new action franchise that would offer a constant flow of revenue for the studio.
3. Evil company/experiment
Another option would be to go with the "evil company traps kids" approach. The story could be about a group of kids who win a trip to the factory where the Nerf guns and products are assembled. While on a tour of the factory each of the kids disappears or gets lost. Eventually two members of the group figure out what is happening and end up having to save the others by navigating the factory and collecting Nerf products that will help them clear dangerous obstacles. The film could take some cues from charlie and the chocolate factory while adding something new to the genre.
All three suggestions listed above are just simple ideas, hollywood might use them or they will come up with something else entirely. Many movie-goers are still concerned that if this progresses we will keep seeing less original films and that creativity will eventually go extinct. The problem is that when an original film comes out it is either ignored or criticized which prompts studios to dig up old properties that already have a built in fan-base. Nerf might not be an original idea for feature film but it could be an interesting template. Nerf could be a target for film studios but as of right now it has not happened, however given the pace of toy movie franchises Nerf is high on the list of potential properties.