One of the funniest actresses in Hollywood right now, Melissa McCarthy, is launching her first clothing collection this month. And it's not just pretty clothes that this lovely lady is planning to unveil with her Melissa McCarthy Seven7 line, but also a desire to change our perceptions of "plus-size" in the fashion industry and in society.
Since she first began talking about her endeavor back in 2011, the Spy actress has been representing the plight of many plus-sized ladies out there who continue to be limited in the options of garments that are available to them.
That's why ultimately, the aim of her line is to make women "feel good about themselves," not only by providing them with well-manufactured, stylish clothing, but by also disintegrating the shaming term 'plus-size.'
"Women come in all sizes"
In a recent interview with Refinery29, the actress and comedian spoke out about why she hated this label so much:
"Women come in all sizes. Seventy percent of women in the United States are a size 14 or above, and that’s technically ‘plus-size,’ so you’re taking your biggest category of people and telling them, ‘You’re not really worthy.’ I find that very strange.”
She goes further to explain her confusion about all of this:
"It doesn’t make a lot of sense numbers-wise. It’s like, if you open a restaurant and you say, ‘We’re primarily gonna serve people that don’t eat.’ It’s like, what? You would be nuts. Yet, people do it with clothing lines all the time, and no one seems to have a problem with it."
And with this, she criticizes the fashion industry, whose focus continues to be to cater to unattainably thin builds and bodies:
"I just don’t get why we always have to group everything into a good or bad, right or wrong category. I just think, if you’re going to make women’s clothing, make women’s clothing. Designers that put everyone in categories are over-complicating something that should be easy.”
The segregation of plus-sized clothing in stores
And her dissatisfaction doesn't end there. For Melissa, the way that stores position larger clothing on their shop floors is damaging because it segregates women into categories, which can be demeaning for some. She claims:
"I don't like the segregated plus section. You're saying: "You don't get what everybody else gets. You have to go shop up by the tire section." I have a couple of very big retailers that I think are going to help me chip away at that in a very meaningful way, and I'm really excited about it. I'm not ready to announce them yet, but they agreed to just put me on the floor. I said, "Run the sizes as I make them and let friends go shopping with their friends. Stop segregating women." And they said, "Okay."
And this is why Melissa's line is so different, coming in sizes 4 through to 28 and expected to retail at a myriad of stores around the world, including Macy's, HSN, Lane Bryant and Evans.
Let's hope that the venture goes well for the actress and that her enthusiasm builds the way for better made, well-fitting, stylish clothing! Because, let's face it, we are all entitled to feel good about ourselves, right?