I love movie trailers. That green screen is so full of promise like presents under your Christmas tree. Movie trailers are designed to pique the audience's interest, to validate people's expectations or to convince you to see their product.
Now, look how far we've come. With the explosion of summer blockbusters, movie trailers became a key part in the exposure of the movies. We have previews of the preview (which I personally hate), Comic-Con exclusives, you name it. We are always trying to have a glimpse of a leaked preview or just see 10 seconds of a trailer that will be available next year.
In this day and age of social media, our attention span requires something quick, memorable and with enough content to be satisfied for at least 2 months. How many times do we hear: "Can't wait!", "I want to see more!" or "Meh, that looks soooo fake, CGI looks like crap," "They are showing too much, this sucks!"
The point of this article is not about the movie itself but the trailer. The movie trailer is now the presentation card of the final product. There are times that the trailer surpasses the movie itself. That's how important the trailer has become. Movie trailers have become also part of the social media. For example, reaction videos, mashups of people reacting to the same thing you just watched all make you feel that you are part of a group that feels the same as you.
People now analyze, speculate, breakdown and dissect movie trailers, even coming up with theories regarding the final movie. Movie trailers have become so much more. With this article, I want to share the movie trailers that had impacted me in more ways than one. To me, the movie trailer became a companion to the main event.
This is an article pointing out the importance of a movie trailer and how they can become as memorable as the movie itself. These represent the superb combination of editing, music and content.
6. STAR WARS: Episode III - Revenge of the Sith (2005) (teaser)
What can I say? This movie teaser showed me everything I wanted. Showing us the scene where we hear for the first time about the "Clone Wars" and the fall of Darth Vader to the Dark Side. The scene responsible for the prequels. This preview was telling us that the story that started in 1977 was about to come full circle. And how can you forget the screen going black, and hearing Darth Vader breathing for the first time and listening to the Emperor say: "Rise!" Simply amazing. This is exactly how a teaser should be.
5. Prometheus (2012)
Sci-Fi in all its glory! Ridley Scott coming back to his element. Beautiful imagery and that classic sound. People were skeptical about the movie asking if this was related to Alien (1979) or not. And then you hear those sirens echoing the years of nostalgia. You also hear people yelling: "they're changing!", "get it out of me!" and then the terror in the images. Once again, we are reminded that in space, no one can hear you scream.
4. Man of Steel (2013)
The Man of Steel trailer is beautiful. Add Hans Zimmer's score in the background and you have the recipe for a successful movie trailer. Superman taking flight for the first time makes you go: "Up, up and away!" like a child reading your first comic book. Hearing Russell Crowe's outstanding voiceover just adds to the fact that Superman is here. Just embrace it. The build up created by the score and then BOOM! there's no going back.
3. Smokin' Aces (2006)
No other movie trailer showcasing violence frame after frame makes me smile as much as this one. I am an avid video game player and a film aficionado, and this trailer gives me the best of both worlds.
Smokin' Aces trailer goes from 0 to 100 in less than a minute and it just assaults your senses. You try to get the idea of the plot but at the end you are like, "screw it!" Let me be clear, I don't like violent movies but this trailer makes violence look so cool and fun. The first time I watched it, my heart was pumping so hard that I hyperventilated. That was almost 10 years ago. Today, I don't hyperventilate but my heart always beats faster every time I watch it.
2. Spider-Man 2 (2004)
Sam Raimi's Spider-Man 2 is the example of showing a lot and still wanting to see more. This movie ended up being one of the best sequels of all time. But sticking to the matter at hand, this trailer is the very definition of summer blockbuster. I would even dare to say that the current standard of comic book movie trailers take after this one.
Every time I watch this trailer, it feels like the first time I watched it in all of its theatrical glory. I remember sitting down in the movie theater awestruck, watching the trailer and the guy next to me sobbing. It was just breathtaking.
1. The Dark Knight (2008)
After all these years, I dare you not to get chills running down your spine while hearing the last lines of this trailer.
Honorable Mentions: X-Men Days of Future Past (2014), Where the Wild Things Are (2009), Star Trek (2009), The Revenant (2015)
Well, there you have it. Thank you very much for your time and I hope you enjoyed the read.