Not so long ago, advertising tended to be much more blatant about its gender politics, regularly using imagery that, nowadays, would be considered outrageously sexist. Companies had the freedom to be a lot more brazen and risqué in their advertising, producing vintage doozies like this one:
As this not so subtle image makes clear, gaming was seen as the exclusive domain of the man, with associated marketing heavily reflecting that unbalanced perspective. The result? Blatant pandering to the horny adolescent male through commercials that are both hilariously transparent and depressingly sleazy.
50 shades of play
Are we meant to be a douchebag boyfriend, or a sadistic serial killer with a Tetris fetish?
Er, that's a little personal
Because if you're lacking excitement in the bedroom, video games are definitely the answer.
Eh, eh, get it? Because 'bust' also means...oh, never mind.
Dear god, run for your life woman!
Robin Thicke comes to mind.
'I play better with my eyes closed'
Spot the subtle use of phallic imagery!
One more game
Those graphics are pretty dope.
Shoot that moon!
I see what you did there.
First world problems
Patrick Bateman makes an unlikely cameo appearance.
No, I didn't notice
More 'uncannily creepy' than 'beautiful'.
Fake smiling women sold separately
'Super sexy and lean' is definitely referring to the console.