Scream Queens and American Horror Story actress Emma Roberts is the new face of Aerie lingerie's campaign, #AerieREAL. The Aerie Real project, which launched about a year ago, aims to "challenge supermodel standards by featuring unretouched models."
By nixing the use of Photoshop, Aerie hopes to promote the beauty of their models without the help of technology. Of course it helps when one of the faces of your campaign is Emma Roberts. She doesn't need any editing to be beautiful!
Check out more of the newly released photos from her Aerie ads below:
In a press release, Roberts stated her gratitude for being included in the project and what #AerieREAL mens to her:
Partnering with Aerie was a natural fit for me because #AerieREAL is a message I personally identify with, particularly being in an industry that is quick to judge flaws I feel so honored to be part of a movement that reassures women that real doesn’t mean flawed - real is sexy, real is cool.
Agreed! Emma Roberts' photos will be shown in stores starting September 3.
(Source: Huffington Post)